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Business/Finance

A glimpse of how things are looking up for realtors

May 9, 2010

Harvard professor Mark Perry has been one observer who has consistently chronicled the silver lining in the recovery, sharing discrete pieces of data that show the economic engine gearing smartly back up.
Last Friday, he shared another in a series of posts that have looked at the recovery in local real estate markets. The subject [...]

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Yahoo! & AOL get compared to Google, but should probably fear Facebook

May 3, 2010

Yahoo! chief Carol Bartz made an interesting point about Google in an interview with the BBC today:
“Google is going to have a problem because Google is only known for search,” said Ms Bartz. “It is only half our business; it’s 99.9% of their business. They’ve got to find other things to do.  Google has to [...]

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Emerging local businesses spend 30% of their budget on digital marketing, driving a structural change in the market, BIA/Kelsey research shows

April 26, 2010

The landscape for local advertising, particularly by small- to medium-sized businesses (SMB’s) is undergoing a profound shift that is being masked in part by the overall downturn in advertising spending, two recent research reports from BIA/The Kelsey Group demonstrates. The key for local media companies is to segment the SMB client base in relation [...]

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Green shoots: Increased activity from apartment shoppers

April 23, 2010

Throughout our businesses at NCI, we’re seeing signs of increased consumer activity.
One notable one has been the uptick in activity from apartment shoppers.
In the first quarter of 2010, inquiries from apartment shoppers to communities (phone calls and e-mails) from Apartment Finder‘s print and internet products have increased 44% from the last three months of 2009.
That’s [...]

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One million people voted for a housing market recovery in the first quarter

April 23, 2010

The housing market is recovering. At least, 1 million people think so.
That’s the number of people who bought homes in the first three months of 2010. And that’s more people than have bought homes in the first three months of the last two years.
Let’s throw out caveats and the concerns and step back [...]

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Socially-enhanced ads have higher recall, purchase intent, Nielsen study claims

April 20, 2010

Nielsen has released a study today that looks at the effectiveness of different kinds of Facebook advertising. The goal was to determine whether ads that leveraged a brand’s social network — which Nielsen is calling “earned media” — performed differently than traditional ad formats.
The big headline: Socially-enhanced advertising has higher recall and higher [...]

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Media consumption down during the recession…Were consumers avoiding ads?

April 19, 2010

Here’s a surprising bit of research: Consumers reduced the amount of time they spent consuming media during the recession, according to a Yankee Group survey reported on by eMarketer.
Media consumption dropped 17% from 2008 to less than 12 hours a day.
The one media exempt from the reduction was mobile.
Activities decreased almost across the board, [...]

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