Posts tagged as:

by-product

What I write about and why

July 27, 2009

A good blog has a central focus that allows it to advance a conversation, both within the confines of the blog and the broader scope of the topic, and that gives its readers a predictable and satisfying experience.
As the audience for this blog has grown, I’ve been sensitive to the fact that I’m not adhering [...]

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The arithmetic of bouncing off the bottom

July 24, 2009

Princeton professor Alan Blinder made a very clear, cogent argument in the Wall Street Journal today that the second of 2009 could outstrip expectations, a by-product of the economy bottoming out in the second quarter.The catch: While GDP is likely to grow, the consumer experience is going to lag. Production is down, [...]

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A social media marketing platform: DigitalSherpa

June 23, 2009

As our business has shifted at NCI over the past year and a half, a by-product of the dramatic decline in the resale home market, we’ve spent a significant amount of time thinking about what is unique and different about our company.
The immediate answer is the commitment that our people make to our customers and [...]

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Challenge the status quo & strip everything to its essentials: Pithy lessons from a great entrepreneur

May 31, 2009

Simple and potent guidance from a great entrepreneur: Yves Chouinard

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Discuss: Does multi-product, multi-platform marketing surround and engage the consumer at each point of their information search?

April 6, 2009

If everyone searches for information online, why do we need printed magazines? Because they augment the consumer’s search for information.

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Search marketing and brand marketing: Does the balance shift?

March 10, 2009

The economic downturn and predicted declines in media spending are forcing marketers to rethink how they think about search and brand marketing.

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Analysis: Housing & Leading Economic Indicators

February 22, 2009

Good analysis on risks of economic stimulus package and overall trends pointing to economic recovery

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