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Communication design

Advertising is about hope

October 27, 2009

Last Tuesday I spoke on a panel at Folio:’s ConnexLive conference. Tony Silber moderated, and steered the conversation with some urgency to simple questions about the future of the business we have all made our living from for a long while — magazines.
One of the panelists was Bernie Mann, a successful radio entrepreneur from [...]

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When can a 1% drop feel explosive? When it follows double-digit declines…

October 14, 2009

Another sign of the leveling off of the economy: ad forecaster Magna Research has upgraded its projection for ad spending next, calling for a 1.3% decline. That compares to an earlier forecast of 2.1%.
The contrast to this year’s performance is stark. In the first and second quarter, ad spending declined 18%, Magna has [...]

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Squiddo, Brands in Public & the risks of aggregation blackmail

September 26, 2009

This week Seth Godin blogged about a new service from Squiddoo that would aggregate the constantly changing digital footprint of a brand, using automated feeds from disparate social media and traditional web sources. The service is called Brands in Public
Squidoo has built several hundred pages, each one about a major brand. More are on [...]

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The media decline in context: A tale of 2 halfs

September 10, 2009

A graphic I posted yesterday got a lot of traffic and one pointed question: What would it look like if the decline in first half spending was compared to the first half of 2007.
Here’s the answer: a fragile media economy in the first half of 2008 crashed in the first half of 2009.
Local [...]

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The Recession, Consumers & Media Usage: Some trends

August 27, 2009

In mid-August, BIGResearch hosted a webinar featuring Don Schultz, one of the earliest proponents of integrated marketing, discussing the ways that consumer usage of media has shifted during the recession. The level of consumer confidence has an impact on how consumers use media and how they react to advertising, Schultz said, often with surprising [...]

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