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The cheapest food in the world

by drm on July 5, 2010


I was struck the other day by the observation that the start of our current recession was sharper than the Great Depression and that the steps taken by governments around the world to provide financial stimulus helped to moderate the decline.

That observation got me thinking about how different the images of this recession are from the images of the Great Depression.

The New York Times had a long article in the Week in Review section this week that captured some of the underlying difference.

A great many people have lost faith in powerful institutions, from Congress to Goldman Sachs. Yet beneath the bitterness coloring national affairs — down at the level of neighborhood, family, coffee shop, tavern — a tenuous belief in the collective good remains, perhaps moderating national dismay.

I don’t think that the Times article intended to demean the level of suffering and pain that individual people a experiencing during this downturn. But they captured something of the zeitgeist that I experience as a I travel around the country. People are carrying on, often with a tremendous amount of energy and a degree of mobility and connectedness that is unmatched by any time in our history.

That perspective made the chart above particularly powerful.

One dramatic difference is the relatively low cost of food in the U.S. compared to other places in the world. The affordability of food is driven by diverse factors, including vast natural resources of our country, federal subsidy programs, efficiencies in distribution and innovations in preservation.

And compared to other countries, there’s no other place on the planet that has cheaper food than the U.S. (2008 data here). The 5.5% of disposable income that Americans spend on food at home is less than half the amount of income spent by Germans (11.4%), the French (13.6%), the Italians (14.4%), and less than one-third the amount of income spent by consumers in South Africa (20.1%), Mexico (24.1%), and Turkey (24.5%), which is about what Americans spent DURING THE GREAT DEPRESSION, and far below what consumers spend in Kenya (45.9%) and Pakistan (45.6%).

When you don’t worry about where your next meal comes from, you can afford to feel optimistic and energetic. The relatively low cost of food in our country is an important element in keeping that positive viewpoint up

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There’s been a lot of data points over the past month or so pointing to the economic power of women. Two generations of workplace advancement and educational commitment have put women in the singular position of having more opportunity for independence, advancement and earnings than at any other time in our nation’s history.

A CitiGroup unit, Women & Co., released an edifying study today that examines how these strides in economic status have influenced the way that successful women think about the obligations and opportunities of money.

Not surprisingly, as women gain more control over money, they are talking about it more and more.

Women’s rising financial influence is also breaking down the long-standing taboo of talking about money. As revealed in 2008, money is the #1 topic between mothers and daughters. This year’s results find that 91% of women are talking about finances with family members. These conversations are now extending outside the family, as well. The majority of women, over two-thirds, believe that in the wake of the economic downturn, talking about money is much more socially acceptable.

Financial success and knowledge is a responsibility; 84% of mothers are using the financial crisis to teach their children lessons, and 64% of all women are sharing their financial values with others.

The image is compelling: The most valuable lesson a woman can give her children is the lesson of financial independence. This is lightyears away from the image of a mother preparing her daughter to be the best wife she can be.

I’m struck by a disconnect in our social dialogue, though. If women are comfortable with talking about money and feel like sharing knowledge about money is a responsibility, why is there so little sensible discussion about how to make our nation more fiscally responsible on the national stage?

Could it have anything to do with the fact that Congress and the media is dominated by men? And that for men, Money (with a capital M) is a validation of power and authority, something that is highly self-reflecting? That last observation isn’t a statistical fact, just an impression, but still….

(Disclosure: My wife’s firm, TMG Brand Communications, is the public relations representative for Women & Co.)

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Another step in the shift around Search

January 4, 2010

In his 2010 projections, John Battelle touches on search:
7. Traditional search results will deteriorate to the point that folks begin to question search’s validity as a service. This does not mean people will stop using search – habits do not die that quickly and search will continue to have significant utility. But we are in [...]

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The challenge of context and Presidential vision

November 9, 2009

People I work with know that nothing frustrates me more than expedient context. That is the practice of using a set of facts and projected outcome to increase resource allocation, and then neglecting to track the future outcomes against the proposals.
It’s all right to be wrong. It’s not all right to ignore when [...]

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Thinking about the short-term direction of the housing market

September 9, 2009

I’ve been musing the last couple of days over the trajectory of the economy and the housing market, wondering what the recent trends portend. One by-product of the economic decline, neatly summed up in Paul Krugman’s New York Times piece this past Sunday, is that no expert is reliable. The future is unknowable [...]

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The power of clear communication

September 9, 2009

Regardless of where you stand on the proposed health care legislation (if you can figure it out!), the drama around President Obama’s speech tonight was stirring. A young president with an ambitious agenda, standing before a divided Congress, on national television, laying out the purpose and logic of his proposal. The stakes were [...]

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The Debt Paradox means that you can’t solve the problem by re-enacting the problem

March 23, 2009

How does more debt solve a debt crisis, critics ask

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