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Dan Blank

Good Reads: Posted 2010-01-11

by drm on January 12, 2010

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An integrated look at magazine brand management

by drm on October 27, 2009

Regular readers know that I’m a big advocate of consolidating the way our organization think about our content, how we distribute it across multiple channels — differentiating web publishing and social media sharing, for instance — and how we develop revenue programs to leverage the audience.  Dan Blank recently posted a detailed blog post about how to think about content using the analytics easily available to us on the web.  At the end of the post, he presented a very well organized look at a brand’s integrated audience and revenue profile.  This can be a great management tool.

Dan’s interested in feedback, so if you think of a good way to improve the schematic, visit him at his blog.

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A detailed look at the implementation of social media at a b-to-b publisher

June 22, 2009

Dan Blank, the director of content strategy at Reed Business Information, takes a moment to count up the levels of Twitter engagement at the different business-to-business brands in his company and discovers that participation is high and growing rapidly.
In the same post, he takes a look at how Interior Design magazine used social media tools [...]

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