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What role is human emotion playing in the prospects for an economic recovery?

Robert Shiller expressed his concern in this Sunday’s New York Times that a deflated population, burned by the excesses of the last decade, are feeling detached from the responsibility and opportunity to drive an economic recovery.

A USA Today/Gallup poll, for example, found this month that about two-thirds of Americans say they think that economic recovery won’t start for two more years, while 28 percent say it won’t begin for at least five years.

The workforce has been in a long period of disenchantment, Shiller suggests.

According to the Bureau of Labor Statistics, annual growth of business output per labor hour averaged 3.2 percent from 1948 to 1973, but only 1.9 percent from 1973 to 2008.

Ever since the long-term productivity slowdown became visible, the economist Samuel Bowles, now at the Santa Fe Institute, has said that its causes are to be found as much in the loss of “hearts and minds” of workers and investors as in technology.

This month at Yale, in lectures titled “Machiavelli’s Mistake,” he spoke of the error of thinking that a high-performance economy could be based on self-interest alone. And he warned of the overuse of incentives that appeal to individual gain.

The path back is to regain the interest and the energy of the people who make the engine go — workers and investors.  A sense of the possible, combined with a sense of purpose, can have a tremendous impact.

Solutions for the economy must address not only the structural instability of our financial institutions, but also these problems in the hearts and minds of workers and investors — problems that may otherwise persist for many years.

What are the factors that can drive that feeling of potential?

As I read the Shiller piece, I wondered to what degree the emphasis on “inventing the future” during the technological and financial boom of the last 20 years has left the rank and file feeling disengaged and uninspired.  Our business mythology off the last two decades has focused on hero-stories, individuals who have invented the future whole cloth, made great wealth, retooled the way business works.

But so many of these hero stories have ended up being all smoke:  Internet companies sold for billions of dollars end up vanishing; the great wealth of the financial services economy evaporated almost overnight.

Our current mythos is of the worker as disadvantaged, of an economy that doesn’t make things, that is at a disadvantage.

If Shiller’s observations are right, and that the national character has been distressed by the economic downturn, then what can set it right?  Is this as easy as picking the right narrative, picking the right goals to set, so that people can feel like they are picking the country up by its bootstraps and setting it right?

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Let’s take a step back and look at some of the big trends that are driving the consumer economy.

First, the change in private-sector employment. While the month-to-month employment figures have been moderating, we are still looking at the loss of 7 million jobs in the last two years. That makes people feel insecure and uncertain.

Private Sector UE

Second, while the value of home prices are stabilizing, the number of mortgage defaults remain high, sustaining downward pressure on the housing market.

In response to the changing landscape, consumers cut consumption. They’ve kept their spending level low, creating what many call The New Normal.

[PCEAugust.jpg]

A good indicator of the change in behavior is the performance of restaurants. Foot traffic and sales decline in August, after experiencing a bounce-back in the early summer. Overall, the restaurant industry has experienced 18 months of sustained contraction, a clear shift in consumer behavior.

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At the same time consumers have cut consumption, they have increased their savings rate. We remain far below the savings rate of the 1980′s, when our economy shifted from being a manufacturing/savings economy to being a services/borrowing economy.

[SavingRateAug2009.jpg]

The resetting of the consumer economy creates a drag on a number of components of Gross Domestic Product. Inventories were down significantly in the second quarter, as was housing.

Broad Weakness in Q2 GDP (Third)

Only two sectors showed growth: imports and government. Effectively, deficit spending is offsetting the decline of the consumer economy: a sensible policy during a long economic downturn.

There you have it: a story in five pictures of a stabilizing and struggling economy.

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Shiller forecasts 5 stagnant years for home prices

October 1, 2009

Robert Shiller talks about the housing market to the Wall Street Journal.
Is the slump in U.S. home prices bottoming out?
Shiller: The situation has definitely changed. With our numbers — the S&P/Case Shiller home price index — going up sharply. It looks like a major turnaround. We’ve been watching that for three months now, and we [...]

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Looking for a rousing rebound? Think again…

September 21, 2009

Sometimes complex questions benefit from succinct analysis.
Joe Weisenthal at Business Insider disposes of the popular notion that we’re heading for a V-shaped recovery in this post.
A V-shaped recovery can’t come to an economy in the midst of dramatic change, he points out.
New technology and new business models are uprooting old businesses (whether it’s media, [...]

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