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Entertainment/Culture

Optimism on the rise for ad spending! A good sign!

December 1, 2009

Economic conditions are improving slightly and optimism about ad spending is rising alongside.
According to Advertising Perceptions, Inc., a media industry research firm, optimism about future ad spending is at the highest level its been for 24 months.
That’s a good sign.
The most recent survey, which was fielded this month, shows that ad-spending sentiment is now improving [...]

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The Book of Basketball works really well on the Kindle iPhone app

November 29, 2009

I just finished reading The Book of Basketball. Apparently, it’s a mammoth work, some 700 pages long. I didn’t have any sense of its heft — I read it on my iPhone using the Kindle reader — although I was well aware of how substantial and significant the book was.
One thing that I [...]

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Jon Fine leaves Business Week

November 19, 2009

The FineOnMedia blog yesterday had a short interview with the new editor of BusinessWeek, who talked a little about his approach to his new position.
Today, Jon Fine tweeted that he was leaving BusinessWeek.
Of course, Jon hasn’t been writing the FineonMedia blog for the past several months, as he’s been off on a sabbatical, traveling around [...]

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What’s a pretty smile worth to marketers?

November 17, 2009

What’s the value of celebrity endorsements?
According to the findings of a new Adweek Media/ Harris Poll, looking at celebrities and their persuasiveness, 21% of Americans say they find athletes to be most persuasive when they endorse a product, followed by 18% who say television or movie stars are most persuasive, 14% who say singers [...]

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An integrated look at magazine brand management

October 27, 2009

Regular readers know that I’m a big advocate of consolidating the way our organization think about our content, how we distribute it across multiple channels — differentiating web publishing and social media sharing, for instance — and how we develop revenue programs to leverage the audience.  Dan Blank recently posted a detailed blog post about [...]

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Making the mundane fun & changing behavior

October 18, 2009

It works with kids, why won’t it work with adults?  After all, we all have a child inside us.
Watch.

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When can a 1% drop feel explosive? When it follows double-digit declines…

October 14, 2009

Another sign of the leveling off of the economy: ad forecaster Magna Research has upgraded its projection for ad spending next, calling for a 1.3% decline. That compares to an earlier forecast of 2.1%.
The contrast to this year’s performance is stark. In the first and second quarter, ad spending declined 18%, Magna has [...]

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