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Chronicling privacy erosion at Facebook

May 4, 2010

The team over at Electronic Frontier Foundation brings two things to its view of the web: a sense of perspective and a sense of history.
That makes this blog post by Kurt Opsahl, which provides excerpts from Facebook‘s privacy policy back to 2005, particularly powerful.

Facebook Privacy Policy circa 2005:
No personal information that you submit [...]

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Yahoo! & AOL get compared to Google, but should probably fear Facebook

May 3, 2010

Yahoo! chief Carol Bartz made an interesting point about Google in an interview with the BBC today:
“Google is going to have a problem because Google is only known for search,” said Ms Bartz. “It is only half our business; it’s 99.9% of their business. They’ve got to find other things to do.  Google has to [...]

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Socially-enhanced ads have higher recall, purchase intent, Nielsen study claims

April 20, 2010

Nielsen has released a study today that looks at the effectiveness of different kinds of Facebook advertising. The goal was to determine whether ads that leveraged a brand’s social network — which Nielsen is calling “earned media” — performed differently than traditional ad formats.
The big headline: Socially-enhanced advertising has higher recall and higher [...]

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Top marketers look to web site traffic to measure social media effectiveness…but it’s just a start

April 13, 2010

More than 50% of marketers believe they will generate quantifiable results from their social media activities in 2010, but there’s little consensus on what to measure, according to Datran Media’s “4th Annual Marketing & Media Survey” as reported by eMarketer.
An earlier eMarketer roundup had shown that the base level tracking that most people apply to [...]

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The three rules of effective real estate marketing

March 29, 2010

Real estate agents and brokers are faced with more choices — and more contradictory claims — than ever in how they distribute listings, connect with consumers and promote their brand. Real estate marketing used to be a pretty straightforward activity; now, it can consume big chunks of a realtor’s time, energy and [...]

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The Kelsey Group examines NCI’s DigitalSherpa initiative

March 12, 2010

Over the past year, the team at NCI has been developing a social marketing service under the umbrella of Digital Sherpa for local advertisers. The service was launched commercially into the multi-family market last August and into the home design market in December.
Our attention over the past months has been focused on executing on [...]

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