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Social media adoption by small business tops 75%, U Maryland survey shows

March 2, 2010

eMarketer shared an interesting piece of research from the University of Maryland’s business school this week.
The survey looked at the use of social media tactics by small business.
The key takeaway: Small businesses are rapidly adopting social media. 75% have created a company presence on sites like Facebook and 69% say that they actively [...]

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Average age on Facebook: 44; Average age of social media users: 38

February 23, 2010

What’s the demographic sweet spot for users of social networks? Not what you think. According to a study released by Pingdom, a web monitoring provider, 25% of users of social networking sites are between 35 and 44, and 57% of the users are older than 35.
This is a mainstream media audience with significant [...]

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Web users spent 4 times longer on Facebook than Google in January

February 22, 2010

I found a few data points about U.S. internet usage in January from Nielsen, the media research firm, very interesting.
The first data set looked at the top 10 web brands in January.

Google was the most trafficked site in the month, with more than 153 million unique visitors, but Facebook was the most used site in [...]

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A new web paradigm that emphasizes the social circle over digital data bases takes shape

February 22, 2010

The discussion about Facebook experienced a tipping point last week: third-party data confirmed what many observers had been suggesting, that Facebook exerts a powerful influence on how consumers are using the web.
Sheer scale is the first hurdle. Compete released data that showed Facebook outstripping Google in terms of web visits in January, a [...]

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What does the mobile internet look like?

February 12, 2010

The terms mobile internet and applications are pretty much abstractions unless you are right in the middle of it.
If you’re not one of the 10 million people or so who’ve moved to the iPhone, let me give you a brief tour of Let me show you what it means.
The four images to the right are [...]

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Facebook the most used site during the Super Bowl, Comscore says

February 10, 2010

The Facebook effect on The Super Bowl was significant, Nielsen reports. Overall, 12% of the people watching the most-watched TV program ever were online at the same time. Even more impressive: a quarter of all those people were on Facebook.

First hand experience tells me that Twitter was burning up with discourse during the [...]

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Social Content Curation, Facebook and Click-Throughs

February 5, 2010

An underlying premise of social networking is the authenticity and credibility of your social graph. When people who you have networked with digitally recommend information, experience or products, you are likely to lend their recommendations more credibility than someone you don’t know. Facebook and Twitter make this kind of socially-curated content sharing incredibly [...]

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