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Facebook

Good reads for Feb 1, 2010

February 1, 2010

So, you ask yourself, is the entire world of social networking focused in Facebook. No, it isn’t. Here’s a good essay from the CEO of myYearbook that lays out a way to think about building a private social network in a Facebook-dominated world. (via PaidContent)
David Carr of The New York Times suggests [...]

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Forrester changes the Social Technographics ladder to include Twitter & Facebook users

January 25, 2010

Forrester has introduced an important amendment to its Social Technographics approach. They have introduced a new rung on their latter, called Conversationalists. This is behavior adopted by a third of Internet users.

Josh Bernoff explains the new category:
As you can see from the graphic, we added a new rung, “Conversationalists”. Conversationalists reflects two changes. [...]

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A social media case study: Spynergy Cycling Studio

January 8, 2010

Bill Pryor, a colleague of mine, posted a great comment to my post on the ground level view of social media the other day. Somehow, the comment disappeared. Bill gives a very detailed look at just how social media has helped his business.
Here’s the comment:

Dan, as an SMB owner myself, I own [...]

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Marketers are going to spend more money on social media…and they’ll need to find new things to do

January 8, 2010

Spending on marketing on social networking platforms will explode over the next several years, projects the research firm Jack Myers, as reported by eMarketer.

By 2012, more than $3 billion will be spent, the forecast projects.
What will companies do with the money? MarketingProf’s released a report showing what successful tactics marketers have used on Facebook [...]

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What is your Community of Interest & how can you use social media tools to help tend it?

December 30, 2009

A core element of successfully leveraging social media to build your business or personal brand is to identify and target your Community of Interest.
This simple starting point is too often overlooked when people begin to incorporate social media tools into their marketing.
What is your Community of Interest? It is a group of people who [...]

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Facebook is the hub of digital social networking

December 30, 2009

Why focus your social networking on Facebook? Because that’s the biggest pond and the most fish swim there.
Hitwise’s analysis shows that Facebook had 46% share of social-networking web visits in November, more than twice as much as MySpace.
Facebook isn’t the be-all and end-all of social networking, but for a small business that is experimenting [...]

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The top 10 posts on ViralHousingFix in 2009

December 17, 2009

As the year winds down, I was curious which posts over the course of the year were the most popular. I was pleased to see that the posts that had resonated the most with all of you were ones that I felt like I’d achieved some clarity around an idea that I’d been working [...]

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