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What drives quality of life and how do you assess the circumstances of the middle class?

If quality of life relates to access to sufficient food and shelter to ensure good health, then an overwhelming plurality of American’s have good quality of life.

If quality of life improves when you have access to devices that reduce the time and labor required to maintain your living conditions, and if your circumstances provide tools and devices to make your leisure time more productive, then your average American is living in an era of unparalleled quality.

A9F958C7-9361-4575-9123-4DF561F937F6.jpgThe chart to the right forms the basis of an argument by W. Michael Cox of AOLNews that suggesting that the American Middle Class is oppressed ignores the remarkable penetration of devices that save time, create connections and entertain in the average American’s life.

My inner technophile loves the chart for the increasing speed of adoption cycles. Note also that the advent of microelectronics has accelerated the adoption of devices that connect people to information and each other. We are in the middle of a second great information revolution, of as much consequence as the proliferation of the popular press in the 18th Century.

But, electronic media is often called the opiate of the masses.

Perhaps Cox believes that unlimited access to media offsets an unsettling shift in income distribution over the past 20 years.

As the Huffington Post reports:

Beginning in the economic expansion of the early 1990s, Saez argues, the economy began to favor the top tiers American earners, but much of the country missed was left behind. “The top 1 percent incomes captured half of the overall economic growth over the period 1993-2007,” Saes writes.

D62CC536-85BC-4776-B19C-72CEA924C4AF.jpgYes, all these devices cost less, and the average American consumer can afford more cool devices.

But when 60% of the population makes 40% of the income, that creates a wide swath of people who have no safety net, and who more often than not are borrowing just to keep up.

30CA12BE-0AD4-4459-AA49-DBE96343F455.jpgThe question of the state of the Middle Class isn’t as simple as questions of food and shelter. It isn’t as easy to define as the access people have to electronic devices.

The state of the middle class is captured in how secure they feel in the world that they experience. The proliferation of media causes dissonance: Images of luxury clash with the reality of daily struggles. No one thing captures the state of the middle class. When Obama talks about rescuing people from their struggles, he is capturing a key element of the zeitgeist. His weakness is his disposition to using the tools of government as the primary release of stress.

The greater question I find myself coming up against again and again is whether leadership can change the culture of a country, can shift values and redeploy the spirit of the citizenship to advance the greater interests of all.

Yesterday, I ran into a retired economist. We talked briefly about the current economic and political situation. His final comment:

Capitalism is an economic system driven by greed. When every part of the system is looking to maximize profits, there has to be suffering. You can’t have everybody be winners. There have to be losers. We lost sight of that.

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A steady meme over the past month has been the zero sum game that comprised the U.S. economy over the past decade. Net job creation was at zero; GDP, adjusted for inflation, grew less than 20%; and, household net worth (through November 2009) was down 4%.

The Washington Post ran a great graphic contrasting the performance of the last decade to the previous six decades. The contrast is astounding: the last 10 years were the least productive by a wide margin.

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A cursory look at the chart makes you wonder whether we hit the top for the U.S. economy and are at the beginning of a long decline, or whether we’re simply poised at a critical inflection point for change. The disconnect for me is reconciling the sense that we’ve experienced remarkable changes in tools, processes and outcomes over the past decade, but have experiences virtually no  net tangible economic benefit.

One theme is that changing nature of work in our economy. A lot has been written about how we’ve transitioned from a manufacturing to a service base. The trend has been significant over that past 40 years, with manufacturing jobs dipping to below 10% of total employment this past March.80798B12-F34B-4EAC-8EF6-4F3A4E1703E2.jpg

Economies have to make something in order for its participants to consume things. Our service economy relies on Americans having enough money to buy things — fast food, flat screen TVs, clothing, cars, homes and everything else. A lot of people spending money creates a lot of jobs for people, creating more people who can spend money.

But somewhere in our economy we have to make something. The shift away from manufacturing over the past 40 years has been partly offset by the shift towards creating information products — technology and media primarily — that are broadly consumed, at home and abroad.

After a decade of standing still, a disproportionate amount of hardship falls on groups that traditionally are less qualified to participate in the information economy.

From the Bureau of Labor Statistics:

In November, both the number of unemployed persons, at 15.4 million, and the unemployment rate, at 10.0 percent, edged down. At the start of the recession in December 2007, the number of unemployed persons was 7.5 million, and the jobless rate was 4.9 percent.

Among the major worker groups, unemployment rates for adult men (10.5 percent), adult women (7.9 percent), teenagers (26.7 percent), whites (9.3 percent), blacks (15.6 percent), and Hispanics (12.7 percent) showed little
change in November. The unemployment rate for Asians was 7.3 percent, not seasonally adjusted.

One characteristic of the lost decade is the stagnation of educational levels. The chart below shows the change in the percentage of people who have graduated high school and college from 1947 to 2003.D885A407-86E5-4356-93DD-BD87ECCE24E8.jpg

There’s clearly incentive for getting an education. The economy provides higher rewards and security to people who have more education. (The chart below shows the figures for 2006 from the Bureau of Labor Statistics.)

It’s striking that since 1970, when higher-paying jobs for unskilled labor (read manufacturing) began to decline as a portion of the overall economy, the level of educational attainment has shown relatively little growth.

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Our economy is paying the price right now for an absence of vision and commitment to creating a workforce with the skills to push and innovate on an even wider margin than we have before.

The test of the next 10 years will be our ability as an economy to find new ways to make things and to put people in the position to do the work.

The technology skills of the newly educated are formidable. The broad absorption of social media tools into the population is an ultimate benefit for creating real-time training in the kind of skills and interactions that are going to be needed to these new ways of making things.

Take a look at one Millenium’s take on the lost decade of music

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Consumer gird their belts and see tough times ahead, recent data shows

July 10, 2009

With the sharp drop of the first phase of the economic contraction behind us, we’re moving into a time of wariness and grinding it out. It’s as if consumers breathed a big sight of relief in the Spring as they realized that the economic free fall had come to a slow. Now, a [...]

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Don’t think Rule, think Permission when thinking about Social Media

April 3, 2009

Effective social marketing mean respecting the permission that you’ve been given to become part of someone’s network.

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Consumers look at the current situation and vow to be more careful

March 24, 2009

Consumers vow to slow down and shop smarter.

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Market share moves: Yelp sees growth opportunities

February 20, 2009

Yelp’s growth highlights an ongoing market transition

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