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The Kelsey Group examines NCI’s DigitalSherpa initiative

March 12, 2010

Over the past year, the team at NCI has been developing a social marketing service under the umbrella of Digital Sherpa for local advertisers. The service was launched commercially into the multi-family market last August and into the home design market in December.
Our attention over the past months has been focused on executing on [...]

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Average age on Facebook: 44; Average age of social media users: 38

February 23, 2010

What’s the demographic sweet spot for users of social networks? Not what you think. According to a study released by Pingdom, a web monitoring provider, 25% of users of social networking sites are between 35 and 44, and 57% of the users are older than 35.
This is a mainstream media audience with significant [...]

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Web users spent 4 times longer on Facebook than Google in January

February 22, 2010

I found a few data points about U.S. internet usage in January from Nielsen, the media research firm, very interesting.
The first data set looked at the top 10 web brands in January.

Google was the most trafficked site in the month, with more than 153 million unique visitors, but Facebook was the most used site in [...]

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A new web paradigm that emphasizes the social circle over digital data bases takes shape

February 22, 2010

The discussion about Facebook experienced a tipping point last week: third-party data confirmed what many observers had been suggesting, that Facebook exerts a powerful influence on how consumers are using the web.
Sheer scale is the first hurdle. Compete released data that showed Facebook outstripping Google in terms of web visits in January, a [...]

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What does the mobile internet look like?

February 12, 2010

The terms mobile internet and applications are pretty much abstractions unless you are right in the middle of it.
If you’re not one of the 10 million people or so who’ve moved to the iPhone, let me give you a brief tour of Let me show you what it means.
The four images to the right are [...]

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Social Content Curation, Facebook and Click-Throughs

February 5, 2010

An underlying premise of social networking is the authenticity and credibility of your social graph. When people who you have networked with digitally recommend information, experience or products, you are likely to lend their recommendations more credibility than someone you don’t know. Facebook and Twitter make this kind of socially-curated content sharing incredibly [...]

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6 Good reads for Feb 2, 2010

February 2, 2010

The new meme? Cheer up. Mark Morford cajoles us at SFGate.com to lighten up and stop being so negative.
No lightening up for Paul Krugman, though. He’s been sharing blog posts at NYTimes.com about Obama’s budget submission. In this post, he wonders how freezing “that little wedge off to the left” is [...]

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