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Google

Another step in the shift around Search

January 4, 2010

In his 2010 projections, John Battelle touches on search:
7. Traditional search results will deteriorate to the point that folks begin to question search’s validity as a service. This does not mean people will stop using search – habits do not die that quickly and search will continue to have significant utility. But we are in [...]

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10 years past, 10 years forward

December 23, 2009

10 doesn’t sound like a big number, but when you start looking back over a decade, 10 years of an ever-expanding and innovating world, 10 years feels huge and unwieldy.
At the beginning of this past decade (the first decade of the 21th Century…how cool!) I was working with an Internet company called Themestream, started by [...]

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What can you learn from the statement “Facebook is the new AOL?”

December 8, 2009

MarketingProfs today has an interesting post from Leigh Duncan-Durst, a 20-year veteran of internet marketing and e-commerce, about some of the likely challenges Facebook will face as it develops its platform in order to be more relevant for marketers.
Do the math on 20 years: that puts Duncan-Durst in the interactive world in 1989. [...]

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Rental outlook: Pressure on revenue, some improvements in traffic, focus on retention

August 6, 2009

I spent some time this morning looking through the transcripts of the Equity, AIMCO and Avalon Bay earnings calls and excerpted some sections that neatly summarize the current market conditions and outlook.
While revenue is down, declines in the rental rates of new leases are being offset by a widening spread between new lease and renewal [...]

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A social media marketing platform: DigitalSherpa

June 23, 2009

As our business has shifted at NCI over the past year and a half, a by-product of the dramatic decline in the resale home market, we’ve spent a significant amount of time thinking about what is unique and different about our company.
The immediate answer is the commitment that our people make to our customers and [...]

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A detailed look at the implementation of social media at a b-to-b publisher

June 22, 2009

Dan Blank, the director of content strategy at Reed Business Information, takes a moment to count up the levels of Twitter engagement at the different business-to-business brands in his company and discovers that participation is high and growing rapidly.
In the same post, he takes a look at how Interior Design magazine used social media tools [...]

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The world of social networks

June 10, 2009

A terrific map that shows which social networks are dominant around the globe.

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