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Graphic design

A perspective on Content Curation, Content Costs and Consumer Engagement from Anna Seave

February 18, 2010

Steve Rosenbaum did a great interview with Columbia’s Ana Seave that was published on MediaBizBloggers earlier this week.
Seave is one of the key contributors to The Curse of the Mogul, required reading for anyone in the media business who wants to dig into the critical issues facing media companies and their business models.
Seave’s thought a [...]

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Real estate advertising set for a bounce back and market shift, Borrell Associates says

February 18, 2010

Real estate advertising is set to rebound in 2010, after a devastating decline in 2009, and traditional media such as newspapers and print catalogs will be a surprising beneficiary, according to a forecast released this month by Borrell Associates, a long-time observer of the local advertising market.
Borrell has been in the business of analyzing local [...]

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10 years past, 10 years forward

December 23, 2009

10 doesn’t sound like a big number, but when you start looking back over a decade, 10 years of an ever-expanding and innovating world, 10 years feels huge and unwieldy.
At the beginning of this past decade (the first decade of the 21th Century…how cool!) I was working with an Internet company called Themestream, started by [...]

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Notes from an interactive product design session with editors and publishers that was focused, cheerful and successful

December 9, 2009

Last week in Denver, we held a product design meeting with a group of publishers, editors and designers from our regional Home Design magazines.
The team brought an experienced perspective into the meeting about the kind of impact integrating interactive and social media tools into their business process can have. Over the past 9 months, [...]

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Aggregation, Media & Money

December 7, 2009

What do you do when the costs of creating, delivering and consumer content are wholly disaggregated? Is the system rational enough to transfer the economic benefits from the consumer to the creator? Or do all of the participants in the chain need to work together to ensure that an underlying economic rationale properly [...]

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Optimism on the rise for ad spending! A good sign!

December 1, 2009

Economic conditions are improving slightly and optimism about ad spending is rising alongside.
According to Advertising Perceptions, Inc., a media industry research firm, optimism about future ad spending is at the highest level its been for 24 months.
That’s a good sign.
The most recent survey, which was fielded this month, shows that ad-spending sentiment is now improving [...]

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Digital consumers connecting with brands become active advocates, research shows

November 19, 2009

eMarketer reported this week on a Razorfish study that looked at how digital engagement with brands effected consumer behavior.
In total, 40% of the Internet users Razorfish surveyed had “friended” a brand on Facebook or MySpace.
Friending inevitably led to increased activity in the marketing channel, fueled by this brand engagement. More than 60% of [...]

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