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Graphic design

Advertising is about hope

October 27, 2009

Last Tuesday I spoke on a panel at Folio:’s ConnexLive conference. Tony Silber moderated, and steered the conversation with some urgency to simple questions about the future of the business we have all made our living from for a long while — magazines.
One of the panelists was Bernie Mann, a successful radio entrepreneur from [...]

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When can a 1% drop feel explosive? When it follows double-digit declines…

October 14, 2009

Another sign of the leveling off of the economy: ad forecaster Magna Research has upgraded its projection for ad spending next, calling for a 1.3% decline. That compares to an earlier forecast of 2.1%.
The contrast to this year’s performance is stark. In the first and second quarter, ad spending declined 18%, Magna has [...]

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Squiddo, Brands in Public & the risks of aggregation blackmail

September 26, 2009

This week Seth Godin blogged about a new service from Squiddoo that would aggregate the constantly changing digital footprint of a brand, using automated feeds from disparate social media and traditional web sources. The service is called Brands in Public
Squidoo has built several hundred pages, each one about a major brand. More are on [...]

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The media decline in context: A tale of 2 halfs

September 10, 2009

A graphic I posted yesterday got a lot of traffic and one pointed question: What would it look like if the decline in first half spending was compared to the first half of 2007.
Here’s the answer: a fragile media economy in the first half of 2008 crashed in the first half of 2009.
Local [...]

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