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Human Interest

Can Twitter block happiness?

by drm on March 5, 2010

A happy life is filled with frequent and substantial conversations with others, according to a psychology study reported in Science Daily this morning.

Greater well-being was related to spending less time alone and more
time talking to others: The happiest participants spent 25% less time
alone and 70% more time talking than the unhappiest participants. In
addition to the difference in the amount of social interactions happy
and unhappy people had, there was also a difference in the types of
conversations they took part in: The happiest participants had twice as
many substantive conversations and one third as much small talk as the
unhappiest participants.

These findings suggest that the happy life is social and
conversationally deep rather than solitary and superficial. The
researchers surmise that — though the current findings cannot identify
the causal direction — deep conversations may have the potential to
make people happier. They note, “Just as self-disclosure can instill a
sense of intimacy in a relationship, deep conversations may instill a
sense of meaning in the interaction partners.”

Does this mean that a day on Twitter blocks happiness?

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holiday sales ecommerce.jpg

The highlights of the holiday season are being presented in dribs and drabs. Earning seasons will tell us a lot. The consumer was clearly trying to generate energy in fits and starts. Spending was still tamped down.

But within the story about overall spending, there’s another significant trend: More and more buying went online.

The table to the right from eMarketer shows the change in retail e-commerce during the holiday season from 2008 to 2009. The figures suggest that a significant portion of consumers are incorporating their e-commerce behaviors into a multi-channel shopping strategy.

My experience reflects that. On December 20th or so, my wife and I went online and ordered about 80% of what we needed for our five kids for Christmas. The few days before Christmas, we shopped locally to get a couple of bigger gifts and to fill around the edges. I’d estimate that 75% of our Holiday shopping happened online and in the last week of the season.

The traditional metrics of Holiday tracking, which get huge coverage in the news, don’t capture this real economic activity.

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Happy New Year!

December 31, 2009

Wishing everyone a safe and healthy Happy New Year. A special thank you to everyone at NCI. In 2009 you demonstrated remarkable strength, perseverance, energy and good spirits. My wish for all of you is that in 2010 your labors bear fruit. I hope that we all remember the lessons of the past year and [...]

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What is your Community of Interest & how can you use social media tools to help tend it?

December 30, 2009

A core element of successfully leveraging social media to build your business or personal brand is to identify and target your Community of Interest.
This simple starting point is too often overlooked when people begin to incorporate social media tools into their marketing.
What is your Community of Interest? It is a group of people who [...]

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Happy Thanksgiving

November 25, 2009

Happy Thanksgiving to everyone.
I hope that you have a moment over the next few days to cherish those things that make your life special: your friends, your families, your passions.

Te Deum

by Charles Reznikoff

Not because of victories
I sing,
having none,
but for the common sunshine,
the breeze,
the largess of the spring.

Not for victory
but for the day’s work done
as [...]

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What’s a pretty smile worth to marketers?

November 17, 2009

What’s the value of celebrity endorsements?
According to the findings of a new Adweek Media/ Harris Poll, looking at celebrities and their persuasiveness, 21% of Americans say they find athletes to be most persuasive when they endorse a product, followed by 18% who say television or movie stars are most persuasive, 14% who say singers [...]

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When’s the last time you told a story?

September 17, 2009

We all love stories and we all love to tell stories. The line of a narrative, with colorful characters, personal touches and suspense and excitement, captures us and engages our imagination.
Why then do we lose touch with the power of story-telling when we approach our business life? Do we think it’s self-indulgent? [...]

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