Posts tagged as:

internet marketing

Local business & social media: A ground level view

January 6, 2010

Over the past four months I’ve had the opportunity to visit a number of markets around the country to give my presentation “The Hidden Power of Social Media: How to Improve Your Networking, Increase Your Web Traffic & Generate More Leads Just by Being Yourself.”
More than 700 people have attended these sessions. The attendees [...]

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What is your Community of Interest & how can you use social media tools to help tend it?

December 30, 2009

A core element of successfully leveraging social media to build your business or personal brand is to identify and target your Community of Interest.
This simple starting point is too often overlooked when people begin to incorporate social media tools into their marketing.
What is your Community of Interest? It is a group of people who [...]

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What can you learn from the statement “Facebook is the new AOL?”

December 8, 2009

MarketingProfs today has an interesting post from Leigh Duncan-Durst, a 20-year veteran of internet marketing and e-commerce, about some of the likely challenges Facebook will face as it develops its platform in order to be more relevant for marketers.
Do the math on 20 years: that puts Duncan-Durst in the interactive world in 1989. [...]

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Two good social media questions from my presentation at the Denver Design Center

December 4, 2009

Over the past few months, I’ve been traveling around the country giving a presentation on how small and mid-sized local businesses can leverage social media tools to improve the effectiveness of their Internet marketing efforts.
This past week I spoke to a group of about 100 home design professionals at the Denver Design Center. The [...]

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The anatomy of a market shift

November 25, 2009

Over the past 12 months, we’ve participated in a dramatic shift in the online market place in the multi-family industry.

As you can see from the table showing the performance of five top multi-family sites, the share of the top 3 has declined by 1.4 million unique users, or 21%, while the share of the next [...]

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The analyst behind the MerchantCircle SMB research weighs in

October 29, 2009

The analyst behind the recent MerchantCircle survey of internet marketing practices by small businesses shared some of his personal highlights and conclusions from the research on his blog last week.
Greg Sterling looks at the data and sees some big emerging trends and opportunities.
First, while a large percentage of the respondents are using social media, there [...]

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Consumers are searching for local solutions online; How can businesses benefit?

October 29, 2009

The Internet as a marketing tool is still fairly rudimentary for small and medium businesses in the local market. The vast majority of businesses have developed web presences, but there is relatively little promotion of those web sites beyond integrating URL’s in off-line marketing, participating in online directories to varying degrees and investing in [...]

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