Posts tagged as:

internet marketing

How the content-sharing model drove unique visits 23% in two months

September 5, 2009

Between June and August, we increased web traffic to our eight local home design sites by 23% without spending an extra cent on Search Engine Marketing, changing our web marketing strategy, altering our print approach or targeting specific traffic gains.
We accomplished the increase simply by adopting a content-sharing model and increasing our competencies with social [...]

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A nuts and bolts approach to building a social media footprint

August 21, 2009

A good website, and even a moderately active blog, isn’t the solution to making an internet marketing program work. Nor is investment in Search Engine Marketing or Search Engine Optimization.
The key is building a social media footprint, says Mark Hayward in a guest post for ProBlogger.

You have a polished website for your small business [...]

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Defining the next generation of Internet advertising analytics

August 3, 2009

Internet marketing promises a high degree of tracking and accountability, but any of us who has worked with multiple web sources to assess the impact of marketing strategies have quickly realized the limitations and frustrations of the seemingly perfect data world of the web.ComScore has introduced several features over the past six months intended [...]

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A social media marketing platform: DigitalSherpa

June 23, 2009

As our business has shifted at NCI over the past year and a half, a by-product of the dramatic decline in the resale home market, we’ve spent a significant amount of time thinking about what is unique and different about our company.
The immediate answer is the commitment that our people make to our customers and [...]

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Opening the Wallet: What Top Agents Spend on Marketing (Part 2 of 6)

March 9, 2009

This post is the second of a series of six posts dedicated to the results of The Real Estate Agents study conducted by Network Communications, Inc., The Real Estate Book and The OSR Group. The scope of the series is outlined in this post.
The key driver of marketing investment by top agents is the length [...]

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Twitter Updates for 2009-02-23

February 23, 2009

Fact-based cheerleading for magazines and their continuing relevance http://bit.ly/Tfe9Q #
What kind of president are we looking for? http://bit.ly/F8tEs #
signs of the apocalypse RT @themediaisdying: Lagardere active will fire 250 people in France : http://tr.im/gGUi #
The nuts and bolts of social media mktng campgn implementation from BW http://bit.ly/ecItm #
This shld win for best pic RT [...]

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Why are SMB’s so slow to transition to Internet marketing?

February 22, 2009

SMB’s are slow to shift dollars online for some logical reasons

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