October 27, 2009
Lightspeed Research released research last week that showed an interesting trend in what sources for information about purchase decisions U.S. internet users trusted most, as reported today in eMarketer.
As most other surveys over time have shown, you rely the most on the center of your social graph — family and close friends — for information [...]
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October 14, 2009
Remember the old adage from John Wannamaker? “Half my advertising is wasted, I just don’t know which half?”
Looking at Comscore’s recent analysis of the click-through and impact of internet display advertising, it turns out Wannamaker might have been overstating the productivity of his advertising.
This week, Comscore released an update to the “Natural Born Clickers” [...]
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