Posts tagged as:

Internet

Local business & social media: A ground level view

January 6, 2010

Over the past four months I’ve had the opportunity to visit a number of markets around the country to give my presentation “The Hidden Power of Social Media: How to Improve Your Networking, Increase Your Web Traffic & Generate More Leads Just by Being Yourself.”
More than 700 people have attended these sessions. The attendees [...]

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What is your Community of Interest & how can you use social media tools to help tend it?

December 30, 2009

A core element of successfully leveraging social media to build your business or personal brand is to identify and target your Community of Interest.
This simple starting point is too often overlooked when people begin to incorporate social media tools into their marketing.
What is your Community of Interest? It is a group of people who [...]

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10 years past, 10 years forward

December 23, 2009

10 doesn’t sound like a big number, but when you start looking back over a decade, 10 years of an ever-expanding and innovating world, 10 years feels huge and unwieldy.
At the beginning of this past decade (the first decade of the 21th Century…how cool!) I was working with an Internet company called Themestream, started by [...]

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The mobile web presents a new challenge for local marketers

December 4, 2009

eMarketer reported on some fascinating data release by The Kelsey Group on mobile internet usage.
eMarketer estimates that about 30% of cell phone users access the Internet at least once a month. Kelsey points to a large cohort who are heavy users of the web, driving the average number of monthly sessions to 20, double [...]

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The limitation of the concept of “Blog”

November 19, 2009

Tell someone that you have a blog, or that you think they should have a blog, and you’ll get met more often than not by blank stares.
What’s a blog? Too often, we describe it as a place where people are able to publish whatever they want on the web.
From Wikipedia:

The term “weblog” was coined [...]

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What if Van Gogh were trying to make a go of it today?

August 13, 2009

From Salon.

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