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Late-2000s recession

The U.S. economy lost more than 1 million households during the recession, even as the population grew more than 3.5 million, driving down home ownership and increasing rental vacancies at a rate that hasn’t been experienced in more than a generation.

Just as economic distress reduced households, economic recovery will increase households, concludes USC professor Gary Painter in a paper sponsored by the Research Institute for Housing America, a mortgage industry-backed think-tank.

As you read through What Happens to Household Formation in a Recession?, it becomes clear that the rebound in household formation will greatly benefit the rental market, while the impact to the residential real estate market will be more muted.

Finally, it will be important to observe a turnaround in home ownership rates before the housing market is likely to stabilize. This is because increases in initial household formation will disproportionately come from renters, which may cause home ownership to fall further. In addition, former homeowners who lost their homes due to foreclosure have had their credit damaged and will likely take time to repair their scores and secure a down payment. Once both of these classes of renters make the transition to home ownership then we would expect the housing market to stabilize.

Painter provides one of the most complete analyses of available data to capture what happens to households during changes in the economy. The graphic below illustrates the dynamic of households. During periods of economic stress and increased unemployment, more people combine households and fewer people leave existing households.

household formation model.png

Declines in employment and increases in the unemployment rate during periods of recession reduce household formation rates. Specifically, a national recession suppresses the formation of new renter households, while higher unemployment rates suppress the formation of both new renter and owner households.

The remarkable thing is how much those numbers add up: in all, a net decrease of 1.2 million households during the recession, Painter estimates.

The model…using data covering 6 recessions, predicts that rental household formation likely fell by 2–4 percentage points due to the current recession and that the formation of owner households likely fell by about 1 percentage point. Confirming these predictions, data from the ACS shows that formation of native-born households in a sample of 80 of the largest metropolitan areas has fallen by about 3 percentage points overall and by nearly 4 percentage points in the largest immigrant gateway metropolitan areas. This translates into a reduction of nearly 1.2 million households nationwide during a period where the population in these metropolitans grew by 3.4 million.

These figures help to explain the significant pressure on the residential home market and on the rental market.

As the table below demonstrates, the drop in home ownership that began in 2004 was accompanied by a sharp increase in vacant homes.

homeownership trends.png

At the same time, occupancy of rental units has decreased to generational lows, leaving one to wonder, Where have all these people gone?

Last month, Pew Research Center released data showing that multi-generational households — two or more generations sharing a home — had increased to 16% of the population during the recession. In raw numbers, this means that 7 million more people were living in multi-generational households in 2008 than were in 2000.

multigen hhs.png

That creates a depression of demand. Add in the glut of inventory that was created to satisfy the temporary demand of the housing bubble, and you’ve got the kind of discontinuity that drives down prices and disrupts the orderly progression of markets.

Interestingly, Painter shows that the elimination of households was disproportionately concentrated among native-born Americans, and particularly among households that had moved in during the recession.

homeownership rates by category.png

The good news in Painter’s analysis is that the signs of a rebound in household formation are apparent in his model.

The model suggests household formation should increase by about 2 percentage points from current levels by 2012, as people find jobs and recession-induced anxieties abate. That would imply that by 2012, normal rates of household formation should reappear (roughly 1–1.5 million new households per year), but it will take even longer before the U.S. completely recovers from the deficit in household formation caused by the severe recession.

As noted above, the first market to benefit from the gain will be rentals. The residential home market should recover more slowly, Painter argues.

To the degree that the economy rebounds more strongly, the recovery will be more rapid. The mystery of increased demand isn’t unsolvable: the dynamics that drive household formation need to reassert themselves, and the core drivers are jobs and incomes.

You can find the full report available for download here.

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I was reminded this week of a primary premise in evolutionary psychology: we’re genetically programmed to emphasize information about danger and minimize information about pleasure.

This is a gross simplification of interesting science, but is a useful overlay to the confluence of economic statistics and contradictory commentary in recent weeks.

In today’s New York Times, the pragmatic Floyd Norris makes the argument that data is pointing to a strong economic recovery, even while conventional wisdom suggests that we’re mired in a “new normal” of stagnant performance.

Norris has staked out a niche is letting numbers do his talking. In the column, he points to several statistical developments that suggest many experts are downplaying the positive. One example he cites is the March employment report.

Employment is a lagging indicator. Employers can be slow to cut back when business turns down, and slow to rehire when it picks up. It stands to reason that when employers cut back sharply — as happened in this cycle — they will have to rehire faster than if they had been slow to fire, as was true in the two previous downturns.

I looked back at the recoveries after seven recessions from 1950 through 1982 and found that, on average, such a strong three-month performance of the household survey, defined as a gain of at least 0.8 percent in the total number of existing jobs, came seven months after the recession had ended, with a range of two to 13 months.

If the 2007-9 recession ended in August, as the index of coincident indicators would seem to indicate, the lag this time will have been seven months.

Mark Perry of Carpe Diem presented the trending of initial jobless claims since 1974 in a recent post. The chart is one point in an ongoing argument that Perry has been building that we’re experiencing a real recovery in the economy.

claims.jpg

Perry consolidates his 10 primary points in a post on The Enterprise Blog. He characterizes this as a period of “solid and sustained economic expansion.”

The positive proof points are wide-ranging: manufacturing activity up, restaurant activity rebounding, manufacturing accelerating, job growth increasing. (Perry points out that very few people have reported on the fact that private-sector employment increased by 1.1 million jobs in the first three months of 2010.)

The consensus of most economists is that the Great Recession ended sometime around June 2009. In that case, we are now nine months into an economic recovery, and the economic data and reports summarized here all point to a recovery that is real and sustainable. While this rebound may not be quite as strong as other post-recession expansions of the past by some measures, there is at least now unmistakable evidence that the recession ended last year, the U.S. and world economies and financial markets have recovered and are gaining momentum almost daily, and there are no signs on the economic horizon of a double-dip recession.

The recovering economy was a theme in a conversation I had with one of my key executives last week.

“Don’t expect your customers to recognize that the market is turning,” I said. “They’ve been burned by the dramatic drop in the market, and won’t believe any improvement is going to last until it’s well underway.”

Acknowledging this lag in human perception is an important part of managing your own focus and energy. In this case, our observation translates into a specific sales approach: Be positive, emphasize the benefit of your service, and keep encouraging customers to regain the hope that accompanies investments in marketing, because there is a shift in the way their prospects and customers are seeing the world.

From the overall perspective of the economy, it’s difficult for people to imagine a strong recovery that doesn’t incorporate some of the activity that drove the housing bubble — high levels of construction and resale home activity.

The economic recovery is likely going to incorporate a “new normal in real estate” and a continuing correction in personal and corporate balance sheets. What is clear is that the overall economy has sufficient scale to mitigate the drag of these trends.

While the crashing of the housing bubble was highly disruptive, in the end it has only resulted in the elimination of about 2.3 million jobs. As households re-form and housing inventories gets worked off, new construction will return to the new homes and multi-family markets. The characteristics of this construction will be different: few high-volume (and high margin) tract developments and high-end rental and condominium buildings, and more custom and mid-range projects.

This is how it feels to recover from a bad blow. You need a moment to believe that you’re not about to get hit again, and when you go about your business, you keep looking over your shoulder, thinking that something bad is going to happen again.

Like my mom said, dust yourself off and get moving.

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Consumers are making small, meaningful changes in spending patterns, Harris Poll shows

February 22, 2010

The Great Recession — a term that is gaining more popular momentum — has had a meaningful shift on how consumers are spending money. A recent Harris Poll captures the consistency with which people are looking at their personal expenses and looking for ways to save some money.

Look at the trending pattern of what [...]

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The new consumer in 2 charts: De-lever, Consume Less, Rebuild

December 21, 2009

Here’s two clear charts that capture the work the American consumer is doing, with some aggressive prodding from a financial services industry that is clamping down on credit every way it can.
The first chart shows trends in Consumption and Real Household Net Worth from the mid-1960′s to today. Recessions are indicated by the grey [...]

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Marketing strategy in the recovery will need to persuade cautious & concerned consumers

November 20, 2009

When popular sentiment recovers, and our economic underpinnings feel more stable day-to-day, how will the behavior of the American consumer have changed?
The marketing strategy firm Decitica has released a thoughtful and interesting study that suggests marketers will have to think about consumer segmentation differently, and that posits that the changes in behavior currently manifested will [...]

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