Here’s another entry for the things-aren’t-good-but-they’re-better-than-six-months-ago file.
The Association of National Advertisers polled its members to see how they are thinking about marketing spending over the next year. The net result? 87% of respondents are looking to cut costs in marketing, down from 93% six months ago.
That’s improvement.
ANA looks for the bright spots: fewer marketers are delaying projects and a smaller percent of marketers are looking to cut spending by more than 20%.
You can read a summary of the survey here and find complete results at this link.
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