The Pew Research survey on Internet usage paints a brilliant picture of Internet usage, particularly by the Millenials (Gen Y and younger.) Fast Company has a good summary here.
For those of us out of the Gen Y bracket, there’s an important matter of language and connotation. When we say Internet, we think of wires and computers.
Today’s teen — the true information consumer of the future — doesn’t think about the Web or the Internet. They think about Connectedness. And they are device agnostic and place agnostic. They are in the connected stream.
That semantic difference — Wiredness vs. Connectedness — is everything.
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eMarketer estimates that about 30% of cell phone users access the Internet at least once a month. Kelsey points to a large cohort who are heavy users of the web, driving the average number of monthly sessions to 20, double what it was this time last year.
