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player

An important video to watch if you’re around social media and you start thinking you are super f***ing awesome.

Please though, if you are not comfortable with profanity,  do not click through to the video.

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Sometimes all the focus on optimization, leads, activity, ROI and everything else that drives the economics of marketing makes us lose sight of the things that clever advertising can do.  Like stop us, get our attention and, sometimes, make us laugh.

Enjoy.

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Some highlights from Move.com’s earnings call

August 6, 2009

Move.com is the 10,000 pound gorilla in the real estate internet market, and the long-time player has been making a number of changes under the leadership of new CEO Steve Berkowitz. The company’s quarterly earnings call is a good opportunity to check in with the direction of their strategy and to assess the potential [...]

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Big guys hit the ball far

May 20, 2009

A really fascinating analysis of home run hitting relative to different variables: height, weight, age, pitch location, etc.

clipped from www.feedly.com

Next up I graphed standard distance against a batter’s weight. It’s a standard assumption that heavier players have more raw power. And even though listed player weights are some of the more unreliable baseball [...]

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Another example of the dangers of statistics

April 21, 2009

Another example of the danger of focusing on the wrong statistical relationship

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Hitwise study highlights the growth of classified websites, the power of search’s long tale and the fragmentation of the real estate category

April 14, 2009

Hitwise’s released a report on classified websites that details the growth in the category, it’s unique search characteristics and the fragmentation of real estate.

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Simplify things too much and you’ll make mistakes

February 24, 2009

Real estate agent marketing needs to work for the entire market, not just a small section: Don’t make the problem too simple and hurt your business long-term

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