Posts tagged as:

Real estate agents

Eric Brown & the new direction of marketing

November 9, 2009

At different points in my life, as I’ve begun to work through a problem that I find particularly engaging and energizing, I’ve been fortunate to stumble across people who have by-passed confusion and moved straight to the actions that create the new and exciting thing that I’m only beginning to see.
The most recent time this [...]

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Advertising is about hope

October 27, 2009

Last Tuesday I spoke on a panel at Folio:’s ConnexLive conference. Tony Silber moderated, and steered the conversation with some urgency to simple questions about the future of the business we have all made our living from for a long while — magazines.
One of the panelists was Bernie Mann, a successful radio entrepreneur from [...]

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First half pacing of home sales was strong, with caveats

August 18, 2009

Most of the data about the real estate market focuses on how sales are trending versus prior year, or the change versus the prior month.
An interesting way to assess the market is to look at how home sales have grown during the course of the year. As I’ve observed before, the majority of home [...]

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The decline in commissions is thinning the ranks of agents: Market efficiency will increase

May 26, 2009

What does the decline in the pool of real estate agents mean for the market? The blog Calculated Risk connects two compelling data points — decreases in commissions and a reduction in agent population — combined with changes in technology to claim another victim of the housing boom.The observations reflect what all of [...]

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An Inman post sparks a galvanizing discussion about how to use social media

April 10, 2009

A claim that social media doesn’t sell houses from a Agent with WebCred sparks a lively discussion.

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Discuss: Does multi-product, multi-platform marketing surround and engage the consumer at each point of their information search?

April 6, 2009

If everyone searches for information online, why do we need printed magazines? Because they augment the consumer’s search for information.

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Some insights into how agents think about connections of networks

April 4, 2009

The most powerful creation of networks takes time and patience.

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