Posts tagged as:

real estate

Some economic reasons why we don’t need to keep looking over our shoulders.

April 9, 2010

I was reminded this week of a primary premise in evolutionary psychology: we’re genetically programmed to emphasize information about danger and minimize information about pleasure.
This is a gross simplification of interesting science, but is a useful overlay to the confluence of economic statistics and contradictory commentary in recent weeks.
In today’s New York Times, the [...]

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The three rules of effective real estate marketing

March 29, 2010

Real estate agents and brokers are faced with more choices — and more contradictory claims — than ever in how they distribute listings, connect with consumers and promote their brand. Real estate marketing used to be a pretty straightforward activity; now, it can consume big chunks of a realtor’s time, energy and [...]

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The short-term impact of negative equity homeownership on the housing market may not be as bad as people fear

February 24, 2010

This week’s report that more than 11.3 million homeowners owed more on their house than their house was worth has prompted a fair amount of discussion among the people I talk with.
The big question is what the data point means.
In practical terms, almost 1/3 of homeowners don’t have an ownership interest in their home.  They [...]

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Real estate advertising set for a bounce back and market shift, Borrell Associates says

February 18, 2010

Real estate advertising is set to rebound in 2010, after a devastating decline in 2009, and traditional media such as newspapers and print catalogs will be a surprising beneficiary, according to a forecast released this month by Borrell Associates, a long-time observer of the local advertising market.
Borrell has been in the business of analyzing local [...]

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A case study in building Google Juice: the impact of creating consistent content consistently

January 22, 2010

A basic form of web currency that gets discussed more and more frequently is Google Juice.
Say the words “Google Juice” and people are likely to nod their head knowingly. Getting Google Juice is a dark art, easy to understand and hard to execute. People hear Google Juice and they think, Page 1.
As we’ve [...]

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Frick & Frack ruminate & give us a lesson on the present day nature of political discourse

January 18, 2010

“If necessity knows no law, then neither does power”
I’ve been musing over the state of our national discourse a lot recently.
The stakes of our socioeconomic quandary feel very stark. Mountains of debt and millions of unemployed putting pressure on a systems of goods, services and production that looks like what philosophers call a self-contained [...]

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A velocity-focused view of the home sales market

November 25, 2009

When thinking about the home sales market, I find it useful to look at the relative velocity of sales.
This metric captures just how significant the slowdown in home sales was over the past few years, and how strong the recovery has been in 2009.
Since 1999, the number of homes sold in October has been 48% [...]

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