Posts tagged as:

real estate

October Home Sales Snapshot

November 25, 2009

It’s the time of month again to take a snapshot the housing market. We’ve got the new data on existing home sales, new home sales and price trends from all of the authorities, with accompanying commentaries.
The month showed strong performance in unit sales and a continued moderating of prices.
The seasonally-adjusted pace of existing home [...]

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Charting an income-based approach to real estate marketing

November 11, 2009

The devastation in the real estate industry over the past three years has had a huge personal toll on the tens of thousands of people who had built businesses, and personal wealth, during the real estate boom. Real estate agents, brokers, mortgage professionals, appraisers, builders…all have seen their income plummet along with home [...]

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The ROI of social media marketing: 3 case studies

November 9, 2009

A common question when I talk with businesses — large and small alike — about social media is exactly what the benefits to their business will be.
The short answer is more customers. The long answer is that they will increase their digital footprint by using social media tools to distribute content relevant to their [...]

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If only I knew when you were getting ready to buy…

October 19, 2009

My colleague Todd Dubner has posted two interesting articles on his blog, Being Present, over the past two weeks.
Both look at the dynamics of competing in online markets that have flat data as the core consumer information proposition. (My friend Doug Manoni of SourceMedia draws a distinction between flat data, which is easily available [...]

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Home sales are within a normal band, but the market pressures are not

October 7, 2009

Earlier this year, I spent some time sifting through historical household and housing data to develop a perspective on what “normal” demand for homes was. One conclusion of that analysis, concluded in May, was there was roughly 18 months of excess housing inventory in the market, and as that inventory was worked through, home [...]

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The media talks about social media

September 24, 2009

eMedia Vitals, a new online information resource, was at a couple of conferences this week reporting on what senior media execs have to say about social media one year into the great advertising contractions.
In a report from Advertising Week, Naomi Reiter shares the insights of top agency and media execs for big brands on how [...]

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Looking for a rousing rebound? Think again…

September 21, 2009

Sometimes complex questions benefit from succinct analysis.
Joe Weisenthal at Business Insider disposes of the popular notion that we’re heading for a V-shaped recovery in this post.
A V-shaped recovery can’t come to an economy in the midst of dramatic change, he points out.
New technology and new business models are uprooting old businesses (whether it’s media, [...]

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