Posts tagged as:

search engine

Why activating News Corp.’s content teams on social media is Murdoch’s only hope

December 8, 2009

Rupert Murdoch has been the poster boy for the frustration legacy content creators have with the current way that content moves around on the web. What Murdoch is missing is that the answer lies not in setting up more barriers, but in getting control of his distribution through more aggressive deployment of social media [...]

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What can you learn from the statement “Facebook is the new AOL?”

December 8, 2009

MarketingProfs today has an interesting post from Leigh Duncan-Durst, a 20-year veteran of internet marketing and e-commerce, about some of the likely challenges Facebook will face as it develops its platform in order to be more relevant for marketers.
Do the math on 20 years: that puts Duncan-Durst in the interactive world in 1989. [...]

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The SideWiki Debate

October 14, 2009

MediaPost has a good article looking at the issues around Google’s SideWiki. The reporter focuses on the activist approach Steve Foley, CEO of iCyte, has taken to point out the challenges and inconsistencies of the tool.
Basically, critics of SideWiki, or a service like Squiddoo’s Brand aggregation feature, claim that the add-on services are bifurcating [...]

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Squiddo, Brands in Public & the risks of aggregation blackmail

September 26, 2009

This week Seth Godin blogged about a new service from Squiddoo that would aggregate the constantly changing digital footprint of a brand, using automated feeds from disparate social media and traditional web sources. The service is called Brands in Public
Squidoo has built several hundred pages, each one about a major brand. More are on [...]

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How the content-sharing model drove unique visits 23% in two months

September 5, 2009

Between June and August, we increased web traffic to our eight local home design sites by 23% without spending an extra cent on Search Engine Marketing, changing our web marketing strategy, altering our print approach or targeting specific traffic gains.
We accomplished the increase simply by adopting a content-sharing model and increasing our competencies with social [...]

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A nuts and bolts approach to building a social media footprint

August 21, 2009

A good website, and even a moderately active blog, isn’t the solution to making an internet marketing program work. Nor is investment in Search Engine Marketing or Search Engine Optimization.
The key is building a social media footprint, says Mark Hayward in a guest post for ProBlogger.

You have a polished website for your small business [...]

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Two interesting statistics about search techniques and click-thru impact

August 4, 2009

I was reading through an interesting academic paper about a new approach to improving the efficiency of sponsored and organic search performance and came across two interesting statistics.
First, the impact of appearing in the first page of search results in extremely potent. According to analysis conducted by the authors on a data dump from [...]

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