Posts tagged as:

Social Issues

Protecting privacy in the age of information: the 2010 US Census

January 18, 2010

I’ve been doing some family research this past year, trying to uncover my mother’s father’s heritage. One of the most powerful tools has been the online editions of the U.S. Census from the late 19th and early 20th Century. Looking at these forms closely, you’re able to piece together the mosaic of [...]

Share
0 comments Read the full article →

The change in consumer consumption reflects a long-term shift in U.S. demographics related to aging

January 18, 2010

Here’s an underlying issue for a consumer-driven economy: a change in demographics will reduce the volume of consumer spending.
From Nielsen’s research blog:
CPG Spending Declines
As population growth slows in the U.S., so will spending on consumer products. Household size will decline across the board, the largest families will be smaller and a large share of [...]

Share
0 comments Read the full article →

Why targeting Influencers online will leverage your Community of Interest

January 12, 2010

E-marketer shared some research today from Synovate on behalf of the forum-based ad network PostRelease that details the “influencer” behavior of Internet users.
The research was on a base of 1000 adults, divided fairly evenly between men and women. These respondents were high-influencers, with 68% playing some kind of role in a purchasing decision.
The number [...]

Share
1 comment Read the full article →

Facebook is the hub of digital social networking

December 30, 2009

Why focus your social networking on Facebook? Because that’s the biggest pond and the most fish swim there.
Hitwise’s analysis shows that Facebook had 46% share of social-networking web visits in November, more than twice as much as MySpace.
Facebook isn’t the be-all and end-all of social networking, but for a small business that is experimenting [...]

Share
0 comments Read the full article →

The economy needs to create 15 million jobs over the 5 years…here’s 5 million in the next 10

December 15, 2009

Experts suggest that to return to 5% unemployment the economy will need to create about 15 million jobs in the five years. This volume of job creation would satisfy the job needs created by the expansion of the population, while replacing jobs for the recently-unemployed.
The Bureau of Labor Statistics released a projection of the [...]

Share
0 comments Read the full article →

A basket full of social media case studies

December 1, 2009

OK. Social media works. But, how does it work? Peter Kim of The Dachis Group has developed a wiki that lists more than 1000 examples of social media marketing programs. This is terrific starting point to browse through and see what companies, including some of your competitors, are doing using social [...]

Share
2 comments Read the full article →

Social media IS media

November 3, 2009

David Armano last week posted an engaging conversation on his blog with Bruce Nussbaum, a leading thinker on design and technology.
Nussbaum sees social media shifting the very definition of media, and the concept of digital rapidly morphing to the post-digital, where the activity that people engage in online is hardly distinguished from the activity that [...]

Related Posts with Thumbnails
Share
0 comments Read the full article →

← Previous Entries

Next Entries →