Posts tagged as:

social media marketing

Eric Brown & the new direction of marketing

November 9, 2009

At different points in my life, as I’ve begun to work through a problem that I find particularly engaging and energizing, I’ve been fortunate to stumble across people who have by-passed confusion and moved straight to the actions that create the new and exciting thing that I’m only beginning to see.
The most recent time this [...]

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Migrating a brand strategy from marketing to content: A case study

June 17, 2009

An examination of the transition from marketing strategy to content marketing strategy for one brand.

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An example of walking the walk in social media marketing

May 14, 2009

An example of how walking the walk becomes good social media marketing.

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Without tending, content grows wilted, loses its vitality

April 30, 2009

Interactive content needs to be kept fresh and up-to-date, or your audience wilts and your brand suffers.

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Social media marketing takes time, resources, commitment

April 15, 2009

A social media marketing program needs to have the commitment and resources to guarantee freshness

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Social media can be a marketing platform: It starts with brand evangelism

March 27, 2009

Social media can be a marketing platform: It starts with brand evangelism

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