Posts tagged as:

social media tools

Why targeting Influencers online will leverage your Community of Interest

January 12, 2010

E-marketer shared some research today from Synovate on behalf of the forum-based ad network PostRelease that details the “influencer” behavior of Internet users.
The research was on a base of 1000 adults, divided fairly evenly between men and women. These respondents were high-influencers, with 68% playing some kind of role in a purchasing decision.
The number [...]

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Thinking about how Social Media gets defined and what it means

January 7, 2010

Brian Solis wrote a reflective post today that strayed from his typical forward-looking perspective to reflect on how the term “Social Media” has morphed to encompass all kinds of web activity.
He harkens back to a definition of social media that was developed by a group of leading thinkers a couple of years ago. That [...]

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Local business & social media: A ground level view

January 6, 2010

Over the past four months I’ve had the opportunity to visit a number of markets around the country to give my presentation “The Hidden Power of Social Media: How to Improve Your Networking, Increase Your Web Traffic & Generate More Leads Just by Being Yourself.”
More than 700 people have attended these sessions. The attendees [...]

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The lost decade: Harbinger of change or beginning of decline

January 4, 2010

A steady meme over the past month has been the zero sum game that comprised the U.S. economy over the past decade. Net job creation was at zero; GDP, adjusted for inflation, grew less than 20%; and, household net worth (through November 2009) was down 4%.
The Washington Post ran a great graphic contrasting the [...]

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What is your Community of Interest & how can you use social media tools to help tend it?

December 30, 2009

A core element of successfully leveraging social media to build your business or personal brand is to identify and target your Community of Interest.
This simple starting point is too often overlooked when people begin to incorporate social media tools into their marketing.
What is your Community of Interest? It is a group of people who [...]

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Two good social media questions from my presentation at the Denver Design Center

December 4, 2009

Over the past few months, I’ve been traveling around the country giving a presentation on how small and mid-sized local businesses can leverage social media tools to improve the effectiveness of their Internet marketing efforts.
This past week I spoke to a group of about 100 home design professionals at the Denver Design Center. The [...]

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A basket full of social media case studies

December 1, 2009

OK. Social media works. But, how does it work? Peter Kim of The Dachis Group has developed a wiki that lists more than 1000 examples of social media marketing programs. This is terrific starting point to browse through and see what companies, including some of your competitors, are doing using social [...]

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