Posts tagged as:

social media tools

Eric Brown & the new direction of marketing

November 9, 2009

At different points in my life, as I’ve begun to work through a problem that I find particularly engaging and energizing, I’ve been fortunate to stumble across people who have by-passed confusion and moved straight to the actions that create the new and exciting thing that I’m only beginning to see.
The most recent time this [...]

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10 Important Questions

October 19, 2009

I’m flying out to Chicago this afternoon to sit on a panel moderated by Folio:’s Tony Silber at the Connex Live conference. The title: Big Ideas and New Opportunities for 2010 and Beyond.
The title has a positive bent, although all of us sitting on the panel have businesses with deep foundations in the [...]

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Squiddo, Brands in Public & the risks of aggregation blackmail

September 26, 2009

This week Seth Godin blogged about a new service from Squiddoo that would aggregate the constantly changing digital footprint of a brand, using automated feeds from disparate social media and traditional web sources. The service is called Brands in Public
Squidoo has built several hundred pages, each one about a major brand. More are on [...]

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How the content-sharing model drove unique visits 23% in two months

September 5, 2009

Between June and August, we increased web traffic to our eight local home design sites by 23% without spending an extra cent on Search Engine Marketing, changing our web marketing strategy, altering our print approach or targeting specific traffic gains.
We accomplished the increase simply by adopting a content-sharing model and increasing our competencies with social [...]

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Thoughts on evolving the Content strategy in Publishing to leverage social media

July 21, 2009

The evolution and dispersal of social media tools creates the opportunity to rethink the traditional content publishing model for media brands.
That’s the conclusion I’ve come to after puzzling through the different ways we create editorial content, the ways that we engage with customers in a market and the opportunities to leverage that engagement for the [...]

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What social media tools do you use?

July 1, 2009

Social media is a broad term describing a set of tools that makes it very easy to create and share content.  Many of us are using social media tools every day without comment.  I’m curious what kind of habits the readers of this blog have.  Please take a second to complete the poll.  Thanks!

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A content marketing plan has to invite, not ask

June 30, 2009

Over the past week, I’ve had the opportunity to have a number of interesting conversations about how to think about and implement a content marketing program.
The catalyst of the discussions was the introduction of the CommunitySherpa marketing service that we announced for the multi-family industry, but the discussions ranged in several instances beyond the simple [...]

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