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Social Media

Increasing a focus on internet marketing for SMB’s isn’t enough; solving the analytics equation is a big challenge

May 21, 2010

An Emarketer analysis this week of two research studies concluded that social media was going to be a big focus on web marketing expansion by small businesses.
Our experience on the ground selling our DigitalSherpa service confirms the direction of the surveys.  Once we get into a discussion about how content marketing and digital networking can [...]

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Socially-enhanced ads have higher recall, purchase intent, Nielsen study claims

April 20, 2010

Nielsen has released a study today that looks at the effectiveness of different kinds of Facebook advertising. The goal was to determine whether ads that leveraged a brand’s social network — which Nielsen is calling “earned media” — performed differently than traditional ad formats.
The big headline: Socially-enhanced advertising has higher recall and higher [...]

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Top marketers look to web site traffic to measure social media effectiveness…but it’s just a start

April 13, 2010

More than 50% of marketers believe they will generate quantifiable results from their social media activities in 2010, but there’s little consensus on what to measure, according to Datran Media’s “4th Annual Marketing & Media Survey” as reported by eMarketer.
An earlier eMarketer roundup had shown that the base level tracking that most people apply to [...]

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Marketers are ready to adapt their processes to content strategy, but the change will be stark

March 30, 2010

Edward Boches of Creativity Unbound asked some influential folks who went to SxSW what was their one big takeaway from the conference.
Kristina Halverson, CEO of Brain Traffic spoke to the readiness on the client side to make process changes that will enable content marketing strategies.
“My takeaway? Clients are ready to coordinate their currently siloed interactive [...]

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Most marketers look to social media to increase web traffic and improve results, a new survey shows

March 3, 2010

What’s the most important and tangible goal for marketers using social media? To drive web traffic, according to an ongoing benchmarking study conducted by the consulting firm MarketingSherpa.
73% of the more than 2300 respondents to the MarketingSherpa survey says they target the goal of increasing web traffic, and measure results against that goal, when [...]

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The scale of the Internet, 2009

March 2, 2010

A timely update of internet statistics, with commentary from Jeremiah Owyang at his blog, here.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
The video was designed by the agency Jess3. Their blog is a fun place to spend some time — they do a lot of cool graphics and data visualization [...]

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