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Social Media

Social media adoption by small business tops 75%, U Maryland survey shows

March 2, 2010

eMarketer shared an interesting piece of research from the University of Maryland’s business school this week.
The survey looked at the use of social media tactics by small business.
The key takeaway: Small businesses are rapidly adopting social media. 75% have created a company presence on sites like Facebook and 69% say that they actively [...]

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Ideas that drive engagement will drive marketing…but only if you can cleanly define your brand

February 24, 2010

We’ve been working on several fronts to better understand the value of engagement to business results.  Engagement — a term that has more definitions than you can count — is the underlying driver of most social media tool development, but creating engagement is more often a black art than a science.  (A constant frustration to [...]

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Web users spent 4 times longer on Facebook than Google in January

February 22, 2010

I found a few data points about U.S. internet usage in January from Nielsen, the media research firm, very interesting.
The first data set looked at the top 10 web brands in January.

Google was the most trafficked site in the month, with more than 153 million unique visitors, but Facebook was the most used site in [...]

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A media tip for home buyers focuses on using the social web for search

February 22, 2010

Here’s a good example of how people are shifting the way they think about looking for information given the power of the social web.
The information about homes for sale is incredibly well-organized and ubiquitous.  Still, this story over the weekend from the Chicago Tribune offers a how-to for consumers to shift their search onto the [...]

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The value of sharing knowledge, even when it’s not about your product

February 18, 2010

Over the past year, I’ve been encouraging our teams to have gain expertise about social media and have conversations with their customers about how these new tools can help them in their business.
Where I’ve met resistance is from people who ask, Why? Our business is advertising, and we’ve got print and internet products to [...]

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A wry poke at those of us who think we know something about social media and marketing

February 12, 2010

An important video to watch if you’re around social media and you start thinking you are super f***ing awesome.
Please though, if you are not comfortable with profanity,  do not click through to the video.

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Facebook the most used site during the Super Bowl, Comscore says

February 10, 2010

The Facebook effect on The Super Bowl was significant, Nielsen reports. Overall, 12% of the people watching the most-watched TV program ever were online at the same time. Even more impressive: a quarter of all those people were on Facebook.

First hand experience tells me that Twitter was burning up with discourse during the [...]

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