Posts tagged as:

social networks

Why targeting Influencers online will leverage your Community of Interest

January 12, 2010

E-marketer shared some research today from Synovate on behalf of the forum-based ad network PostRelease that details the “influencer” behavior of Internet users.
The research was on a base of 1000 adults, divided fairly evenly between men and women. These respondents were high-influencers, with 68% playing some kind of role in a purchasing decision.
The number [...]

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Good Reads: Posted 2010-01-11

January 12, 2010

At DigitalTonto Greg wonders whether people are looking at the data behind conventional wisdom. There are surprises. http://bit.ly/6TDLeZ 11:00:11
Jeremiah Owyang organizes approaches to managing evangelist channels. Well done. http://bit.ly/7zlrS5 10:56:33
A personal take on Yellow Pages print distribution. No one is picking it up. (via PurpleMote) http://bit.ly/6B9rjy 10:55:25
Good look at economics [...]

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Local business & social media: A ground level view

January 6, 2010

Over the past four months I’ve had the opportunity to visit a number of markets around the country to give my presentation “The Hidden Power of Social Media: How to Improve Your Networking, Increase Your Web Traffic & Generate More Leads Just by Being Yourself.”
More than 700 people have attended these sessions. The attendees [...]

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What is your Community of Interest & how can you use social media tools to help tend it?

December 30, 2009

A core element of successfully leveraging social media to build your business or personal brand is to identify and target your Community of Interest.
This simple starting point is too often overlooked when people begin to incorporate social media tools into their marketing.
What is your Community of Interest? It is a group of people who [...]

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10 years past, 10 years forward

December 23, 2009

10 doesn’t sound like a big number, but when you start looking back over a decade, 10 years of an ever-expanding and innovating world, 10 years feels huge and unwieldy.
At the beginning of this past decade (the first decade of the 21th Century…how cool!) I was working with an Internet company called Themestream, started by [...]

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Two good social media questions from my presentation at the Denver Design Center

December 4, 2009

Over the past few months, I’ve been traveling around the country giving a presentation on how small and mid-sized local businesses can leverage social media tools to improve the effectiveness of their Internet marketing efforts.
This past week I spoke to a group of about 100 home design professionals at the Denver Design Center. The [...]

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The ROI of social media marketing: 3 case studies

November 9, 2009

A common question when I talk with businesses — large and small alike — about social media is exactly what the benefits to their business will be.
The short answer is more customers. The long answer is that they will increase their digital footprint by using social media tools to distribute content relevant to their [...]

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