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Technology/Internet

A practical approach to leveraging social media from two top editors

May 25, 2010

A couple of months ago, Adam Japko and I sat down with two of our top editors to discuss the impact of social media sharing on the traditional magazine editorial workflow. The conversation was stimulating and I thought it would be useful to share some of my notes, since the observations from the meeting form a [...]

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A framework for leveraging social media in traditional publishing from Junta Joe

May 25, 2010

Over at Junta 42, Joe Pulizzi has put up a great post on how publishers leverage social media tools to grow their online footprint. Recommended reading for everyone in the publishing business, as Joe has synthesized a number of different perspective and added his own unique and experiences point of view.
The key issue is defining [...]

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Social media marketing programs need to accommodate consumer expectations about content and context

May 25, 2010

When you are using content to influence consumer behavior, the context that the content is delivered in has a big influence on how consumers respond to the messaging. This maxim is an important factor in designing content marketing and social media programs. Experience suggests that consumers impute authority to two types [...]

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Increasing a focus on internet marketing for SMB’s isn’t enough; solving the analytics equation is a big challenge

May 21, 2010

An Emarketer analysis this week of two research studies concluded that social media was going to be a big focus on web marketing expansion by small businesses.
Our experience on the ground selling our DigitalSherpa service confirms the direction of the surveys. Once we get into a discussion about how content marketing and digital networking can [...]

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The realities of human mobility likely have an impact on the behavior of digital social networks

May 21, 2010

Take 5 minutes to watch the following video. [If you already know about www.wheresgeorge.com skip ahead to the 2:00 mark.]

The video is more than a curiosity. For those of us involved in social media and social networking it’s got some interesting implications.

Our culture is a grouping of relatively defined economic series of affiliation. The transfer [...]

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The post-digital revolution

May 10, 2010

Sometimes it’s worth taking the long view: we can see just how far we’ve come in a relatively short period of time.
The first decade of the 21st Century marks a pivotal point in the modern technology revolution: digital information become portable, storable and easy to get. A world that had been defined by [...]

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Facebook, Google & the Negative Option

May 10, 2010

Every marketer knows that the negative option is your friend: it increases response, renewals and profits.
As a result, the negative option can turn into a hiding place for the unscrupulous marketer. The technique can be deployed in a technically correct way, but can be so cynical about the energy and intelligence of the average [...]

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Technology/Internet

A practical approach to leveraging social media from two top editors

A framework for leveraging social media in traditional publishing from Junta Joe

Social media marketing programs need to accommodate consumer expectations about content and context

Increasing a focus on internet marketing for SMB’s isn’t enough; solving the analytics equation is a big challenge

The realities of human mobility likely have an impact on the behavior of digital social networks

The post-digital revolution

Facebook, Google & the Negative Option

Get ViralHousingFix delivered to your InBox

Categories

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