Posts tagged as:

Twitter Inc

Social media adoption by small business tops 75%, U Maryland survey shows

March 2, 2010

eMarketer shared an interesting piece of research from the University of Maryland’s business school this week.
The survey looked at the use of social media tactics by small business.
The key takeaway: Small businesses are rapidly adopting social media. 75% have created a company presence on sites like Facebook and 69% say that they actively [...]

  • Share/Bookmark
View Comments Read the full article →

Average age on Facebook: 44; Average age of social media users: 38

February 23, 2010

What’s the demographic sweet spot for users of social networks? Not what you think. According to a study released by Pingdom, a web monitoring provider, 25% of users of social networking sites are between 35 and 44, and 57% of the users are older than 35.
This is a mainstream media audience with significant [...]

  • Share/Bookmark
View Comments Read the full article →

What does the mobile internet look like?

February 12, 2010

The terms mobile internet and applications are pretty much abstractions unless you are right in the middle of it.
If you’re not one of the 10 million people or so who’ve moved to the iPhone, let me give you a brief tour of Let me show you what it means.
The four images to the right are [...]

  • Share/Bookmark
View Comments Read the full article →

Facebook the most used site during the Super Bowl, Comscore says

February 10, 2010

The Facebook effect on The Super Bowl was significant, Nielsen reports. Overall, 12% of the people watching the most-watched TV program ever were online at the same time. Even more impressive: a quarter of all those people were on Facebook.

First hand experience tells me that Twitter was burning up with discourse during the [...]

  • Share/Bookmark
View Comments Read the full article →

Social Content Curation, Facebook and Click-Throughs

February 5, 2010

An underlying premise of social networking is the authenticity and credibility of your social graph. When people who you have networked with digitally recommend information, experience or products, you are likely to lend their recommendations more credibility than someone you don’t know. Facebook and Twitter make this kind of socially-curated content sharing incredibly [...]

  • Share/Bookmark
View Comments Read the full article →

Forrester changes the Social Technographics ladder to include Twitter & Facebook users

January 25, 2010

Forrester has introduced an important amendment to its Social Technographics approach. They have introduced a new rung on their latter, called Conversationalists. This is behavior adopted by a third of Internet users.

Josh Bernoff explains the new category:
As you can see from the graphic, we added a new rung, “Conversationalists”. Conversationalists reflects two changes. [...]

  • Share/Bookmark
View Comments Read the full article →

A case study in building Google Juice: the impact of creating consistent content consistently

January 22, 2010

A basic form of web currency that gets discussed more and more frequently is Google Juice.
Say the words “Google Juice” and people are likely to nod their head knowingly. Getting Google Juice is a dark art, easy to understand and hard to execute. People hear Google Juice and they think, Page 1.
As we’ve [...]

Related Posts with Thumbnails
  • Share/Bookmark
View Comments Read the full article →

← Previous Entries

Next Entries →