February 5, 2010
An underlying premise of social networking is the authenticity and credibility of your social graph. When people who you have networked with digitally recommend information, experience or products, you are likely to lend their recommendations more credibility than someone you don’t know. Facebook and Twitter make this kind of socially-curated content sharing incredibly [...]
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January 25, 2010
Forrester has introduced an important amendment to its Social Technographics approach. They have introduced a new rung on their latter, called Conversationalists. This is behavior adopted by a third of Internet users.
Josh Bernoff explains the new category:
As you can see from the graphic, we added a new rung, “Conversationalists”. Conversationalists reflects two changes. [...]
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