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Twitter Inc

A social media case study: Spynergy Cycling Studio

January 8, 2010

Bill Pryor, a colleague of mine, posted a great comment to my post on the ground level view of social media the other day. Somehow, the comment disappeared. Bill gives a very detailed look at just how social media has helped his business.
Here’s the comment:

Dan, as an SMB owner myself, I own [...]

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Another step in the shift around Search

January 4, 2010

In his 2010 projections, John Battelle touches on search:
7. Traditional search results will deteriorate to the point that folks begin to question search’s validity as a service. This does not mean people will stop using search – habits do not die that quickly and search will continue to have significant utility. But we are in [...]

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What are the “Good Reads?”

December 17, 2009

Over the couple of weeks, I’ve been trying out a new thing here on the blog and Twitter.
Each day I spend time each morning pouring through different information sources to gain my bearings for the day. I have a couple of key interests: economic news, consumer trends, media developments and marketing insights.
Rather than [...]

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The top 10 posts on ViralHousingFix in 2009

December 17, 2009

As the year winds down, I was curious which posts over the course of the year were the most popular. I was pleased to see that the posts that had resonated the most with all of you were ones that I felt like I’d achieved some clarity around an idea that I’d been working [...]

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Techniques to improve Twitter influence

December 14, 2009

For those readers who are trying to learn how to increase their sphere of influence on Twitter, here is a very good practical post from CopyBlogger on what kinds of Tweets get retweeted. Dan Zarrella did some original research on retweeted posts to see what got the buzz buzzing.
Read the full post here: [...]

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Notes from an interactive product design session with editors and publishers that was focused, cheerful and successful

December 9, 2009

Last week in Denver, we held a product design meeting with a group of publishers, editors and designers from our regional Home Design magazines.
The team brought an experienced perspective into the meeting about the kind of impact integrating interactive and social media tools into their business process can have. Over the past 9 months, [...]

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Why activating News Corp.’s content teams on social media is Murdoch’s only hope

December 8, 2009

Rupert Murdoch has been the poster boy for the frustration legacy content creators have with the current way that content moves around on the web. What Murdoch is missing is that the answer lies not in setting up more barriers, but in getting control of his distribution through more aggressive deployment of social media [...]

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