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A model of disruption: Why do I care how I get to the NY Times?

March 5, 2010

The single content brand that I’ve had the longest relationship in my life is The New York Times.
Even though I grew up in New England, a highlight of the week was when my dad went and got the Sunday papers — the Boston Globe, the Providence Journal and The New York Times.
Five decades later, the [...]

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Web users spent 4 times longer on Facebook than Google in January

February 22, 2010

I found a few data points about U.S. internet usage in January from Nielsen, the media research firm, very interesting.
The first data set looked at the top 10 web brands in January.

Google was the most trafficked site in the month, with more than 153 million unique visitors, but Facebook was the most used site in [...]

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Real estate advertising set for a bounce back and market shift, Borrell Associates says

February 18, 2010

Real estate advertising is set to rebound in 2010, after a devastating decline in 2009, and traditional media such as newspapers and print catalogs will be a surprising beneficiary, according to a forecast released this month by Borrell Associates, a long-time observer of the local advertising market.
Borrell has been in the business of analyzing local [...]

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Jobs, leverage & the future: Thoughts about the challenges of an economic hard place

January 25, 2010

Sometimes a confluence of unrelated inputs adjusts one’s perception of current and future circumstance. The adjustment doesn’t always have a re-orienting impact; often, it is more notable for confirming and strengthening a point of view.
At the end of last week, I shared a summary of Bloomberg headlines that seemed to capture a pirouette in [...]

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8 headlines that capture this week’s abrupt shift in political discourse, market focus and consumer trends

January 21, 2010

This has the feel of a big week. The headlines that clicked by on Bloomberg today captured a different zeitgeist than last week, a sense of a logjam of rhetoric and disconnection break open.
Commentators will have a field day, but it’s worth taking a look at how the rhythm of the news shifted.
Here’s the [...]

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Marketers are going to spend more money on social media…and they’ll need to find new things to do

January 8, 2010

Spending on marketing on social networking platforms will explode over the next several years, projects the research firm Jack Myers, as reported by eMarketer.

By 2012, more than $3 billion will be spent, the forecast projects.
What will companies do with the money? MarketingProf’s released a report showing what successful tactics marketers have used on Facebook [...]

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Local business & social media: A ground level view

January 6, 2010

Over the past four months I’ve had the opportunity to visit a number of markets around the country to give my presentation “The Hidden Power of Social Media: How to Improve Your Networking, Increase Your Web Traffic & Generate More Leads Just by Being Yourself.”
More than 700 people have attended these sessions. The attendees [...]

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