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10 years past, 10 years forward

December 23, 2009

10 doesn’t sound like a big number, but when you start looking back over a decade, 10 years of an ever-expanding and innovating world, 10 years feels huge and unwieldy.
At the beginning of this past decade (the first decade of the 21th Century…how cool!) I was working with an Internet company called Themestream, started by [...]

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Why activating News Corp.’s content teams on social media is Murdoch’s only hope

December 8, 2009

Rupert Murdoch has been the poster boy for the frustration legacy content creators have with the current way that content moves around on the web. What Murdoch is missing is that the answer lies not in setting up more barriers, but in getting control of his distribution through more aggressive deployment of social media [...]

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What can you learn from the statement “Facebook is the new AOL?”

December 8, 2009

MarketingProfs today has an interesting post from Leigh Duncan-Durst, a 20-year veteran of internet marketing and e-commerce, about some of the likely challenges Facebook will face as it develops its platform in order to be more relevant for marketers.
Do the math on 20 years: that puts Duncan-Durst in the interactive world in 1989. [...]

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The anatomy of a market shift

November 25, 2009

Over the past 12 months, we’ve participated in a dramatic shift in the online market place in the multi-family industry.

As you can see from the table showing the performance of five top multi-family sites, the share of the top 3 has declined by 1.4 million unique users, or 21%, while the share of the next [...]

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Marketing strategy in the recovery will need to persuade cautious & concerned consumers

November 20, 2009

When popular sentiment recovers, and our economic underpinnings feel more stable day-to-day, how will the behavior of the American consumer have changed?
The marketing strategy firm Decitica has released a thoughtful and interesting study that suggests marketers will have to think about consumer segmentation differently, and that posits that the changes in behavior currently manifested will [...]

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What will a long stretch of high unemployment mean?

November 17, 2009

John Mauldin’s letter this week was detail, thought-provoking and important for anyone who is planning their business strategy for the next several years.
Maudlin built on an argument that he introduced a couple of months ago. Drawing on the work of several colleagues, Maudlin empirically demonstrated that the economy was unlikely to replace the volume [...]

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Charting an income-based approach to real estate marketing

November 11, 2009

The devastation in the real estate industry over the past three years has had a huge personal toll on the tens of thousands of people who had built businesses, and personal wealth, during the real estate boom. Real estate agents, brokers, mortgage professionals, appraisers, builders…all have seen their income plummet along with home [...]

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