Posts tagged as:

Web 2.0

Web users spent 4 times longer on Facebook than Google in January

February 22, 2010

I found a few data points about U.S. internet usage in January from Nielsen, the media research firm, very interesting.
The first data set looked at the top 10 web brands in January.

Google was the most trafficked site in the month, with more than 153 million unique visitors, but Facebook was the most used site in [...]

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Facebook the most used site during the Super Bowl, Comscore says

February 10, 2010

The Facebook effect on The Super Bowl was significant, Nielsen reports. Overall, 12% of the people watching the most-watched TV program ever were online at the same time. Even more impressive: a quarter of all those people were on Facebook.

First hand experience tells me that Twitter was burning up with discourse during the [...]

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Social Content Curation, Facebook and Click-Throughs

February 5, 2010

An underlying premise of social networking is the authenticity and credibility of your social graph. When people who you have networked with digitally recommend information, experience or products, you are likely to lend their recommendations more credibility than someone you don’t know. Facebook and Twitter make this kind of socially-curated content sharing incredibly [...]

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Good reads, Jan 29, 2010

January 29, 2010

Hope everyone is having a great Friday. The focus of the good reads today? GDP, the iPad, why consumers are forcing the integration of marketing programs, and a pointer about getting your own personal web cred in order.
The Q4 GDP report is out. I’ll be posting on a couple of trends in [...]

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Survey shows 57% of workers use social media tools for business

January 27, 2010

Another item in the proliferation social media tools in our daily life:  the research firm IDC points to social media as being a driving force of “cultural and process change” for business, according to its new report, The Intersection of Web 2.0, Enterprise 2.0, and Collaboration: The Social [...]

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Good reads for Jan. 27, 2010

January 27, 2010

PaidContent digs in, with characteristic thoroughness, on the startling fact that Newsday has sold only 35 online paid sub. Interesting read with some comments from Newsday.
The Congressional Budget Office see the economy at a worst point in terms of jobs and debt, with stabilization and improvement occurring over the next two years. Brad [...]

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Forrester changes the Social Technographics ladder to include Twitter & Facebook users

January 25, 2010

Forrester has introduced an important amendment to its Social Technographics approach. They have introduced a new rung on their latter, called Conversationalists. This is behavior adopted by a third of Internet users.

Josh Bernoff explains the new category:
As you can see from the graphic, we added a new rung, “Conversationalists”. Conversationalists reflects two changes. [...]

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