Posts tagged as:

Web 2.0

A social media case study: Spynergy Cycling Studio

January 8, 2010

Bill Pryor, a colleague of mine, posted a great comment to my post on the ground level view of social media the other day. Somehow, the comment disappeared. Bill gives a very detailed look at just how social media has helped his business.
Here’s the comment:

Dan, as an SMB owner myself, I own [...]

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Two tables that put the mobile Internet in perspective: BIG!

January 8, 2010

Here’s two tables, courtesy of eMarketer, that put Mobile in perspective. Big perspective, that is.
The first shows Morgan Stanley’s outlook on the growth internet-enabled mobile devices, which the firm says will grow 120% in the next four years.
That growth is driven by a high-level of consumer desire. Pew Research released a study that [...]

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Marketers are going to spend more money on social media…and they’ll need to find new things to do

January 8, 2010

Spending on marketing on social networking platforms will explode over the next several years, projects the research firm Jack Myers, as reported by eMarketer.

By 2012, more than $3 billion will be spent, the forecast projects.
What will companies do with the money? MarketingProf’s released a report showing what successful tactics marketers have used on Facebook [...]

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Thinking about how Social Media gets defined and what it means

January 7, 2010

Brian Solis wrote a reflective post today that strayed from his typical forward-looking perspective to reflect on how the term “Social Media” has morphed to encompass all kinds of web activity.
He harkens back to a definition of social media that was developed by a group of leading thinkers a couple of years ago. That [...]

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Another step in the shift around Search

January 4, 2010

In his 2010 projections, John Battelle touches on search:
7. Traditional search results will deteriorate to the point that folks begin to question search’s validity as a service. This does not mean people will stop using search – habits do not die that quickly and search will continue to have significant utility. But we are in [...]

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What are the “Good Reads?”

December 17, 2009

Over the couple of weeks, I’ve been trying out a new thing here on the blog and Twitter.
Each day I spend time each morning pouring through different information sources to gain my bearings for the day. I have a couple of key interests: economic news, consumer trends, media developments and marketing insights.
Rather than [...]

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Techniques to improve Twitter influence

December 14, 2009

For those readers who are trying to learn how to increase their sphere of influence on Twitter, here is a very good practical post from CopyBlogger on what kinds of Tweets get retweeted. Dan Zarrella did some original research on retweeted posts to see what got the buzz buzzing.
Read the full post here: [...]

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