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Socially-enhanced ads have higher recall, purchase intent, Nielsen study claims

April 20, 2010

Nielsen has released a study today that looks at the effectiveness of different kinds of Facebook advertising. The goal was to determine whether ads that leveraged a brand’s social network — which Nielsen is calling “earned media” — performed differently than traditional ad formats.
The big headline: Socially-enhanced advertising has higher recall and higher [...]

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Social media adoption by small business tops 75%, U Maryland survey shows

March 2, 2010

eMarketer shared an interesting piece of research from the University of Maryland’s business school this week.
The survey looked at the use of social media tactics by small business.
The key takeaway: Small businesses are rapidly adopting social media. 75% have created a company presence on sites like Facebook and 69% say that they actively [...]

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Average age on Facebook: 44; Average age of social media users: 38

February 23, 2010

What’s the demographic sweet spot for users of social networks? Not what you think. According to a study released by Pingdom, a web monitoring provider, 25% of users of social networking sites are between 35 and 44, and 57% of the users are older than 35.
This is a mainstream media audience with significant [...]

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Web users spent 4 times longer on Facebook than Google in January

February 22, 2010

I found a few data points about U.S. internet usage in January from Nielsen, the media research firm, very interesting.
The first data set looked at the top 10 web brands in January.

Google was the most trafficked site in the month, with more than 153 million unique visitors, but Facebook was the most used site in [...]

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A new web paradigm that emphasizes the social circle over digital data bases takes shape

February 22, 2010

The discussion about Facebook experienced a tipping point last week: third-party data confirmed what many observers had been suggesting, that Facebook exerts a powerful influence on how consumers are using the web.
Sheer scale is the first hurdle. Compete released data that showed Facebook outstripping Google in terms of web visits in January, a [...]

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Facebook the most used site during the Super Bowl, Comscore says

February 10, 2010

The Facebook effect on The Super Bowl was significant, Nielsen reports. Overall, 12% of the people watching the most-watched TV program ever were online at the same time. Even more impressive: a quarter of all those people were on Facebook.

First hand experience tells me that Twitter was burning up with discourse during the [...]

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