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World Wide Web

Social Content Curation, Facebook and Click-Throughs

February 5, 2010

An underlying premise of social networking is the authenticity and credibility of your social graph. When people who you have networked with digitally recommend information, experience or products, you are likely to lend their recommendations more credibility than someone you don’t know. Facebook and Twitter make this kind of socially-curated content sharing incredibly [...]

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6 Good reads for Feb 2, 2010

February 2, 2010

The new meme? Cheer up. Mark Morford cajoles us at SFGate.com to lighten up and stop being so negative.
No lightening up for Paul Krugman, though. He’s been sharing blog posts at NYTimes.com about Obama’s budget submission. In this post, he wonders how freezing “that little wedge off to the left” is [...]

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Good reads for Feb 1, 2010

February 1, 2010

So, you ask yourself, is the entire world of social networking focused in Facebook. No, it isn’t. Here’s a good essay from the CEO of myYearbook that lays out a way to think about building a private social network in a Facebook-dominated world. (via PaidContent)
David Carr of The New York Times suggests [...]

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Survey shows 57% of workers use social media tools for business

January 27, 2010

Another item in the proliferation social media tools in our daily life:  the research firm IDC points to social media as being a driving force of “cultural and process change” for business, according to its new report, The Intersection of Web 2.0, Enterprise 2.0, and Collaboration: The Social [...]

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A case study in building Google Juice: the impact of creating consistent content consistently

January 22, 2010

A basic form of web currency that gets discussed more and more frequently is Google Juice.
Say the words “Google Juice” and people are likely to nod their head knowingly. Getting Google Juice is a dark art, easy to understand and hard to execute. People hear Google Juice and they think, Page 1.
As we’ve [...]

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Two good social media questions from my presentation at the Denver Design Center

December 4, 2009

Over the past few months, I’ve been traveling around the country giving a presentation on how small and mid-sized local businesses can leverage social media tools to improve the effectiveness of their Internet marketing efforts.
This past week I spoke to a group of about 100 home design professionals at the Denver Design Center. The [...]

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Maybe Murdoch isn’t nuts about blocking Google

November 10, 2009

Rupert Murdoch declares he’s going to shun Google.
Google says, We don’t care.
The world cries out that Rupert is misguided.
An enterprising blogger goes onto Compete.com’s site and tries to sort out just how dependent Murdoch’s web properties are on Google’s traffic. His answer? Not as dependent as it might seem:
The screenshot to the right [...]

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