Lets suppose that in 2005 I told you that you would be carrying around a device that fit in the palm of your hand that would be your phone, would allow you to surf the web as quickly as on your desktop, would manage your e-mail, would send text messages, would take photos and videos, would let you play games, would have all your favorite songs on it, would let you watch moviesand it wouldnt require an instruction manual.

Thats what I mean by post-digital.

The web has moved to a post-digital experience. That means it isnt about the technology; its about the behavior. The media franchises of the future will adapt and conform to consumer behavior in a post-digital networked environment.